social media in health care: essentials for leaders & decision makers
TRANSCRIPT
Social Media in Health CareEssentials for Leaders and
Decision-Makers
@CADTH_ACMTS (en français: @ACMTS_CADTH)
@JustSayIt_MD
@berubelizer
What is Social Media
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so ▪ cial me ▪ di ▪ a
noun
Websites and applications that
enable users to create and share
content or to participate in social
networking.
Google definition
Twitter – Tools and Terminology
• Tweet = 140 character update
• Retweet (RT) = sharing another’s tweet
• Hashtag (#) = makes a word easily searchable
• Mention (@) = notifies user you were talking about them
• Direct message (DM) = allows you to privately communicate
with other users
• Modified Tweet (MT) = RT with changes/edits to original
tweet
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Twitter – Followers
• You can “follow” (i.e. friend) people and organizations
• Other people and organizations can choose to follow you
• You will see tweets from those you follow you in your “feed”
• Your followers will see your tweets in their feed
To gain followers:
• Follow others
• Have an engaging bio and picture
• Engage in conversations and trending topics
• Retweet or mention users you’d like to gain as followers
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Achieving Impact on Twitter
• Tweet regularly
• Respond to questions/comments (engage) – not just a
“push” of information
• RT others (brokering, community building)
Include in your Tweets:
• Hashtag
• Numbers
• Link
• Picture
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New Brunswick Tweeps
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Who to follow in N.B.
@stephanie5878
@JohnCEOHorizon
@HorizonHealthNB
@NBHealthCouncil
@NBHealth
@VictorBoudreau
N. B. hashtags
#nbhealth
#nbpoli
#newbrunswick
Conferences
To get the most out of Twitter when attending a
conference:
• Learn the official event hashtag and use it in every
conference tweet (#CADTHsymp)
• Follow the host’s official account to stay informed
• Look-up the Twitter handles of speakers and mention them
in your tweets from their presentations
• Follow speakers and other attendees
• Keep tweets short (so others have room to RT)
• Participate (or organize) a Tweet-up
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Considerations and Tips
• Personal vs. professional vs. organizational accounts
• Start with one platform, consider branching out once well
established
• Determine platform, target audience, goals, evaluation,
define milestone/success
• Avoid only “pushing” information – i.e., engage
• Be a good SoMe citizen – give credit where it’s due, share,
build partnerships/relationships
• Use tools (e.g. Hootsuite, Tweetdeck) for scheduling,
monitoring, metrics, team-sharing
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@CADTH_ACMTS linkedin.com/company/cadth
slideshare.net/CADTH-ACMTS youtube.com/CADTHACMTS
cadth.ca/photoblog [email protected]
Connect With Us
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