social media in construction
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Using Social Media in ConstructionTRANSCRIPT
How do you create competitive advantage with your company and clients?How do you create competitive advantage with your company and clients?
SocioBranding Socialnomics. New York, Wiley & Sons.· “ Using Social Media as a Business Process”, Jim
Stiles, bluecusa. com http://www. bluecusa. ...
Social Media
Agenda
• Social revolution – video
• What determines competitive advantage?
• Society of Marketing and Professional Services - White Paper
• Social Media – How does it fit?
• Case Study HOK, Best Practices
• How do we create competitive advantage?
How do you create a competitive advantage with your company and clients
Social Media
http://www.youtube.com/watch?v=sIFYPQjYhv8
Click on the image above to playClick on the image above to play
How do you drive your Business in the Construction Industry?
How do you drive your Business in the Construction Industry?
How do you drive your Business in the Construction Industry?
It’s about what you do.People talking to people..talking to people.
ScanSource, Inc.
White Paper Social Networking for Competitive
Advantage How professional services firms differentiate themselves to win
work, recruit, and retain talent Regina M. Connell
Barbara D. Shuck, FSMPS, CPSM
Marion Thatch, FSMPS, CPSM July 2009
The content in this White Paper applies primarily to the following SMPS Domains of
Practice: Domain 1: Marketing Research
Domain 2: Strategic/Business/Marketing Planning Domain 3: Client and Business Development
Domain 5: Promotional Activity
How Do Firms Use Social Networking?
Marketing Professionals are using social media
Marketing Professionals are using social media
SMPS Foundation, White Paper, “Social Networking for Competitive Advantage,” July 2009, www.smps.org/foundresearch SMPS Foundation, White Paper, “Social Networking for Competitive Advantage,” July 2009, www.smps.org/foundresearch
What Social Networking Tools Are Used?
What sites are you using?What sites are you using?SMPS Foundation, White Paper, “Social Networking for Competitive Advantage,” July 2009,
www.smps.org/foundresearch
What Prevents Firms from Using Social Media?
What are your concerns about social media in your company?
SMPS Foundation, White Paper, “Social Networking for Competitive Advantage,” July 2009, www.smps.org/foundresearch
What social networking sites are being used?
40% of respondents used social networking for recruiting
SMPS Foundation, White Paper, “Social Networking for Competitive Advantage,” July 2009, www.smps.org/foundresearch
The Power of Social MediaPowerPower
ScanSource, Inc.
How long does it take to get news?
More than 100 Million videos played daily
100,000 New videos added
21+ Million (+187% Growth in 2008)
21+ Million (+187% Growth in 2008)
21+ Million (+187% Growth in 2008)
1+ Million Joining Monthly
2008 Revenue: $75-$100 Million
15-20+ Million Unique Users (U.S.)
1,882% Growth
Exponential Growth in Communication
4,300 43,860
@BillPaolillo
@JenTurner
@themarketer
@RonWorth
@GC
@architect
@engineer
How Does Social Media Fit?
ScanSource, Inc.
Wide Net = Interrupt Messaging
Prospects using search tools for info
Experts on Social Media platforms
Customer habits changing
Our techniques must change
MUCH better than interrupting!
Be Where They Want, When They Want
ScanSource, Inc.
Whose Responsibility is Social Media?
ScanSource, Inc.
Look Overwhelming?
Custom mix for your company
Where are your partners communicating?
ScanSource, Inc.
Where to Start?
Case Study: HOK
• Social Media applications serve as indirect marketing, recruitment and retention tools
• In 2008, HOK’s launched it’s “Blue Ocean Idea Board, which solicits entrepreneurial ideas from employees
• Corporate communications manages HOK Network including:• HOK Careers Facebook Page • YouTube• Flickr photo• LinkedIn firm profile• Del.iciou.us• VisualCV and,• Twitter
• BLOG• Goal↑recruitment and retention• March 2009 43,000 visits, & 120,000 page views • Visitors from 60 countries since launch in 2008
HOK Best Practices
• Corporate team wrote the “blogger manifesto”
•Outlines etiquette and confidentiality• Client confidentiality• Professionalism• Mutual respect• Good taste• Recruiting is marketing and marketing is recruiting
• Corporate communications staff•Small staff of 4 managing online social network
The Customer is in Charge
What Happens in Vegas…• Fish Bowl• Evaluate• How you run your business becomes your marketing campaign.
The Customer is in Charge! (Fix your website)
80% of Decision Makers 80% of Decision Makers
and 75% of Contributors and 75% of Contributors
believe THEY found their believe THEY found their
Solution Provider!Solution Provider!
25% Solution Provider found us 75% We found Solution Provider75% We found Solution Provider
20% Solution Provider found us 80% We found Solution Provider80% We found Solution Provider
If you do nothing, do this…
• Monitor and stay up to date on Social Media
• Monitor your online reputation
• Establish employee policies
• Train employees
• Update your website and social media accounts
How do you create competitive advantage?
•Social media is the new inbox
•Social Media enables a two way conversation
•Clients are looking for recommendations
•Consumers want to take ownership of your brand and brag about your products and services, let them
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Bruns, Axel. Blogs, Wikipedia, Second Life, and beyond: from production to produsage. New York: Peter Lang Publishing, Inc., 2009
Connell, Regina M.; Shuck, Barbara D.; Thatch, Marion (2009). Social Networking for Competitive Advantage (SMPS Foundation White Paper). New York, NY: SMPS Foundation.
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http://www.mashme.info/
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