social media in apl 2009-2012 school of architecture, planning and landscape
TRANSCRIPT
Social Media in APL2009-2012
School of Architecture, Planning and Landscape
Facebook in APL 2009-10
• Developed Summer 2009 as part of our Keep Warm Strategy to encourage conversion rates
• Facebook Group Name: Architecture, Planning and Landscape Newbies 2009
•Designed to allow new students to interact before arrival , make friends, share info and ask questions
• Uptake was high over the summer period but dropped off after arrival . Students mainly introduced themselves and announced their chosen course and halls
School of Architecture, Planning and Landscape
Facebook in APL 2010-11
• Facebook Group Title: Architecture, Planning and Landscape Newbies 2010
• Uptake was similar to that of the previous year
• Students were found to be creating their own course group pages for use during their studies
School of Architecture, Planning and Landscape
Facebook in APL 2011-12
• APL group was converted to an APL page
• In addition to the main APL page, student led groups were formed
• Whilst the APL page is good as an external facing source of news and promotion of School activities, it is not used as a socialising network
• Students, both current and future, have interacted well on the student ran group sites, uptake was high over the summer and continues to be active
School of Architecture, Planning and Landscape
School of Architecture, Planning and Landscape
APL Facebook Page/Groups 2011-12
APL Facebook Page
APL Architecture Student Group
APL Planning Student Group
APL PGT Freshers Group
School of Architecture, Planning and Landscape
DPD lead Social Media Activitiy
Suzanne Speak – MSc Planning for Developing Countries
• A small programme group site for the DPD and current and future students to interact
Georgia Giannopoulou – MA Urban Design Blog
• Student ran blog, forms part of their assessment and acts as a promotional tool for the course to potential students. The idea is that it will become a course survival guide for future students and a source of contact for alumni
School of Architecture, Planning and Landscape
@NewcastleSAPL
• APL joined twitter in Dec 2011
• Our twitter account is used to promote our School news and events
Karen JohnsonStudent Recruitment & Wellbeing Manager - APL
0191 222 8818
School of Architecture, Planning and Landscape