social media in a corporate context manchester 2010 - martin bryant, the next web
TRANSCRIPT
Crowdsourcing:Beyond the tired buzzword
Martin Bryant@MartinSFP
The basics:
Company has a problem
Company broadcasts problemonline
Online “crowd” is asked for solutions/suggestions
Crowd submits solutions
Company rewards winningsolvers
Company owns winningsuggestions
Company profits
Why crowdsourcing fails
• The wrong question for the audience• Too high a barrier to entry• It’s a publicity stunt
First-hand success
Make crowdsourcing part of your culture
• “Good karma”• A virtuous circle of good will• Just another part of the conversation with
your customers.