social media implementation & measurement
TRANSCRIPT
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Implementation
Social Media Measurement
S!"#$"r%& b':
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Hello, I’m…
VP of Marketing Marketing Nerd Jamie
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Why social? Why now and
what to do first.
How to gain
corporate buy-in
Social Media Policy
To Date We’ve Discussed
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Implementation
Measurement and /e good stuff.
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and this is…
JOSH Social Media Enthusiast
HELLO
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implementation
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Put Benchmark
analysis Into Action
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Identify Audience
cool dogs
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Identify theme
dog romance
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Set goals
dog marriage
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1. Identify 2. Assign
3. 4ecute
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Experienced Fl5ible
Creative
Analytical
(!""")
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Calm down It’s not a sprint
It’s a marathon
(Whew!)
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Preparation
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! Build Response Matr6 & Process
! Build or Adjust Channels Selected
! Consistent look and feel
! Clear message & purp/e
This little guy is prepared!
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• Prepare Your Launch Campaign – Drive Awareness to Your Efforts
• Develop an Editorial Calendar – Supports Launch Campaign
– Provides Roadmap for Ongoing Campaigns & Communication
– Creates Consistency
– Provides Opportunity for Integration
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It’s OK, BREATHE!
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Whew!
• You’ve set goals to meet goals
• Be patient • Listen
• Feedback will come from your audience
• Feedback will come for your
organization
• Check for alignment & integration
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MEASUREMENT
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Feedback comes in REAL Time
Insights, clicks, impressions
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Trends come over Time
Ideal postings day/times, strongest themes
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Reporting is a
JOB, not a
TASK ß Dog CFO
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• Resource should be testing, measuring • Resource should do documentation • Resource should be making suggestions
– Agreement is not feedback. Feedback should be specific and actionable.
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Monthly Reports
B#$ $%&
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• Capture changes over time • Provide checkpoints on goals • Create opportunities for additional buy-
in & participation
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5 Things to Remember
1. Social Media is about 2-way communication
2. Social Media is about supporting goals
3. Social Media is about your customer
4. Dog rule and cats drool 5. Company plug: WebbMason
can do ALL of this for you!
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10% Off Social Media
Benchmarking 4ercise
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Questions?
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thank You very
much
interested in wm’s social media services:
e: [email protected] P: 1-‐443-‐589-‐1448 or contact your wm sales representa>ve
for more info on wm: www.webbmason.com