Social Media

Impact on

EmploymentOctober 2, 2013

Human Resource Services

What is so

cial

media

?

Any online service used to communicate

with others or display images.

INSTAGRAM

FACEBOOKFACEBOOK

TWITTERPINTEREST

Soci

al M

edia

M

yths

My settings are secure and

others can’t see my information if I have not

allowed them to.” FALSE

What I do on social media is

my personal business and

my employer cannot

interfere in my personal

online persona.” FALSE

If I have deleted an image,

then it is gone forever.”

FALSE What I say on social media is

a protected first amendment

right.” FALSE

Talking with

your friends

over dinner is

like footprints

in the sand.

What is th

e d

iffere

nce

betw

een ta

lking w

ith frie

nds

and p

ostin

g o

n so

cial

media

?

Talking with

your friends

over social

media is like

footprints in

concrete.

Polic

y G

uid

ance

and

Dis

tric

t Requir

em

ents

Educator Code of Ethics can be located

on the LISD website in

Board Policy DH (Exhibit), Employee Handbook pages 42-44

Employee Handbookcan be located on the

intranet through HR Forms and Documents

Polic

y G

uid

ance

and

Dis

tric

t Requir

em

ents

Educator Code of Ethics: The Texas educator shall comply

with standard practices

and ethical conduct toward students, professional colleagues,

school officials, parents,

and members of the

community and shall

safeguard academic

freedom.

Polic

y G

uid

ance

and

Dis

tric

t Requir

em

ents

Educator Code of Ethics:

The Texas educator, in

maintaining the dignity

of the profession, shall

respect and obey the

law, demonstrate personal integrity, and

exemplify honesty.

Polic

y G

uid

ance

and

Dis

tric

t Requir

em

ents

Educator Code of Ethics:

Standard 2.2. The educator shall not

harm others by knowingly making false

statements about a colleague or the school

system.

Polic

y G

uid

ance

and

Dis

tric

t Requir

em

ents

Educator Code of Ethics:

Standard 3.8. The educator shall maintain appropriate

professional educator-

student relationships

and boundaries based

on a reasonably prudent

educator standard.

Polic

y G

uid

ance

and

Dis

tric

t Requir

em

ents

Educator Code of Ethics:

Standard 3.9. The educator shall refrain

from inappropriate communication with a

student or minor, including,

but not limited to, electronic

communication such as cell

phone, text messaging, e-

mail, instant messaging,

blogging, or other social

network communication.

Polic

y G

uid

ance

and

Dis

tric

t Requir

em

ents

Educator Code of Ethics:

Standard 3.9. The educator shall refrain

from inappropriate communication with a

student or minor, including,

but not limited to, electronic

communication such as cell

phone, text messaging, e-

mail, instant messaging,

blogging, or other social

network communication.

Polic

y G

uid

ance

and

Dis

tric

t Requir

em

ents

Employee Handbook If an employee wishes to use

a social network site or

similar media for personal

purposes, the employee is

responsible for the content

on the employee’s page,

including content added by

the employee, the employee’s friends, or

members of the public who

can access the employee’s

page, and for Web links on

the employee’s page.” page

47

Polic

y G

uid

ance

and

Dis

tric

t Requir

em

ents

Employee HandbookAs role models for the

district’s students, employees are responsible for their public conduct even

when they are not acting as district employees.” page 47

What is my belief of what

is private or public on social media sites?

.

Can I b

e d

isci

plin

ed

or

fire

d f

or

my

soci

al

media

post

ing?

Teacher who was asked to resign based on a Facebook

Comment.

How do I protect myself on social media?

Tips to help you be aware and protect yourself.

Identi

ty T

heft

A 2011 Javelin report

found longtime social

networking users were

almost twice as likely

as those newer to social networking to

become victims of ID

theft.”

Identi

ty T

heft

Users post their full name

including maiden name.

Users post their birthdate.

Users post the month and

day of the birthday, but

not the year.Users post the year they

graduated from high

school or college.Users post their

hometown.

Telli

ng p

eople

when

you a

ren’t

hom

e

If you have location services

set up on your phone for

social media sites, thieves

are able to know when you

are not at home.Posting vacation photos or

comments about vacations.

Tagging when you arrive at

a location. If you tag

yourself often, thieves can

predict your patterns.

Many applications on your

cell phone list your location

when you comment or post

something.

Frie

ndin

g p

are

nts

of

your

students

or

students

them

selv

es

When you friend parents of

district students, all comments are considered

public.It is highly discouraged to

friend the parents of

students in the district.

Photos, comments, and

sexual orientation status is

copied and sent to district

officials on a daily basis

from employee social

media sites.

Secu

rity

Sett

ings

Set your security on social

media sites to the most

restrictive access from

outside sources.REMEMBER: Just because

your settings are set to the

highest security does not

mean that your information or photos are

secure. The settings of

your friends can cause

your information to be

shared with others.

Main

tain

a

Profe

ssio

nal I

mage

Always remember that

your comments are a

direct representation of

your district, campus, and

profession. No matter

when the comment if

made or who it is directed

at.Always assume that your

posts or pictures will be

shown at a P.T.A. meeting

on the big screen in the

cafeteria.

When do I need to have separate

professional and personal accounts?Things to Consider

What

do y

ou

typic

ally

post

?

If you post photos of

yourself in social settings

involving alcohol , then

have separate accounts.

If you are tagged in pictures or LIKE pictures or

videos that can be considered unprofessional,

then have separate accounts.If people post

inappropriate language on

your social media, then

have separate accounts.

What

do y

ou

typic

ally

post

?

If you utilize your social

media as a form of professional communication

or promotion, have separate

accounts.If you post religious or

political comments, then

have separate accounts.

ALWAYS REMEMBER: When

you have separate accounts,

you do not need to friend or

LIKE your professional

account. You should know

what you are doing on a day

to day basis.

What

happened t

o

Freedom

of

Speech

? If you are making negative comments about your supervisor

or employer, then your

comments are not protected by the First

Amendment Freedom

of Speech.

What

happened t

o

Freedom

of

Speech

?

If your comments, photos,

or any activity, school-

connected or otherwise,

that, because of publicity

given it, or knowledge of

it among students, faculty, and community,

impairs or diminishes the

employee’s effectiveness

in the District, the employee can be disciplined or recommended for non-

renewal or termination.

Google

Yours

elf It is recommended

that you Google yourself several times

a year to see what information appears.

Search images of your

name in Google.

Photo

s and T

ags

If a picture is posted

online and you tag someone, a box shows up

around their face. This

picture is now available

to the public and is saved

on a Google Website.Once you’ve been tagged

in it, it is saved forever.

Even if you untag yourself, it remains out in

cyberspace forever.

Sex

ting

A dramatic increase in

sexting has occurred

with individuals between the ages of

35 – 55. Depending on the method used, those pictures or comments

may be available to others.

Protect yourself and

don’t put yourself in a potential situation.

What questions do you have about social media?