Social Media im Tourismus

Mélanie BrenninkmeijerTamara Burgener

Users

Gen Y

• 1982 – 2001• 70 million• largest consumer group in U.S.history• grown up in technology• extension of themselves

So what does this all mean for the hotel industry?

• used to answers and responses at the speed of FiOS

• share their thoughts, negative or positive, across their multiple social media networks

• lobbies: highly interactive and social areas for the complete eat/work/play experience

• guestrooms: less traditional, more multi-functional and flexible

Hotel Sol Wave• Mallorca• download the hotel app• make your orders • two concierges take care of you

http://www.youtube.com/watch?v=YaD1wHrLhns

55 +

• the 55+ use more and more social medias• already 30% use social medias

Quellen

• http://nerej.com/61628• http://www.bigdotmedia.co.uk/blog/technolo

gy-news/brands-using-social-media-for-customer-service/

• http://www.veilleinfotourisme.fr/les-reseaux-sociaux-vers-une-croissance-continue--108044.kjsp