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Social Media Social Media Risk vs. Rewards

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Social MediaSocial MediaRisk vs. Rewards

We want it NOW. FAST. IMMEDIATELY.

Connecting Online

Humanize Your Brand

Understand Brand Perceptions

Buzz Chart by YouGov

Understand Brand Perceptions

The Huffington Post

Understand Brand Perceptions

Customer preference

Quick Access to Many People

“I just watched a plane crash into the hudson riv [sic] in manhattan”

Quick Access to Many People

Increase Brand Awareness

Increase Brand Awareness

Reduce Marketing Expenses

Increase SEO/Web Traffic/Subscriptions

Recruit and Screen Potential Employees

Who is using LinkedIn?

Research and Collaborate

Build Credibility

Negative PR

The Power of One

Employee Voice

Viruses or Worms

Distraction for Employees

Disclosure of Proprietary Information

Face to Face Communication Diminishes

Not following the right people

Not Following the Right People

Not Monitoring the Conversation

The New Media

Half Baked Foot in the Door

http://www.facebook.com/home.php?ref=logo

http://www.facebook.com/home.php?ref=logo

SUCCESSPlan

Educate and TrainListen and Respond

Is Social Media Right for You?

Alice Grey Harrison, APR

www.alicegreyharrison.com@alicegrey

[email protected]

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