because with Banner you canbecause with Banner you can

be smart

be confident

be inspired

How to use

social media in

just 9 minutes

a day

because with Banner you canbecause with Banner you can

One of the most common things people say

about using social media in their professional

lives is that they haven’t got time. But you can

use social media really effectively by

committing just 9 minutes a day of your

working day.

If you start making social media part of your

work routine, you’ll find that committing 4

minutes here, and 5 minutes there will actually

save you time. Social media offers you the

opportunity to connect with hundreds, or even

thousands of people, quickly and regularly.

And there are lots of other benefits too - so

here’s a guide to using social media in just

9 minutes a day.

because with Banner you canbecause with Banner you can

Follow your company’s

page on LinkedIn

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It’s the company you work for, so you need

to know what’s going on.

By simply following your company LinkedIn

page you’ll get regular updates in your

LinkedIn feed letting you know what’s

happening.

Hopefully they’ll be posting great content

which you’ll read because it’s interesting, but

it’s also a great way to keep up-to-date with

all the latest company news.

because with Banner you canbecause with Banner you can

Follow your

competitors’ LinkedIn

page

4

If you’re in sales or marketing, or occupy a senior

position, you need to be following your

competitor’ ‘pages too.

That way you keep in touch with all their updates

too. And no, before you ask, nobody reveals

anything commercially sensitive on their

company pages.

This is not about getting inside information; it’s

about being aware of new developments,

products or services.

because with Banner you canbecause with Banner you can

Follow your customers’

and suppliers’ company

pages

5

Remember this is all about boosting your

knowledge and become more aware, so it’s

a good idea to follow the pages of the

people you do business with.

Again, it’s the easy way to discover the

things you need to know, plus you should

find interesting content which you can share

with your network.

because with Banner you canbecause with Banner you can

Make connections

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It’s called social media for a reason, so

make connections. Get social.

Everyone has their own rules about who

they connect with and why. Some people

are choosy, others take the view that the

more connections the better. It’s up to you.

But remember we’re talking about social

networks here, so establish connections

with friends, colleagues, customers and

prospects whenever it feels right to do so.

because with Banner you canbecause with Banner you can 7

If you meet someone at a meeting or event,

becoming LinkedIn together is a great way

to grow that relationship.

It’s a bit like the modern day equivalent of

the Victorian calling card – after you’d met

someone you’d drop by with your personal

calling card to try and develop an ongoing

friendship.

And don’t forget to send them a short

personal message, even a Hi So and So,

when you ask to connect. This doesn’t work

with the LinkedIn app by the way, so if you

want to make a great impression, try and

use your laptop or PC for this one.

because with Banner you canbecause with Banner you can

Keep up with news and

trends

8

Subscribe to Pulse on LinkedIn and you’ll get

posts and updates on the subjects you’re

interested in.

Pulse has lots of different channels from

company culture to leadership & management

– there’s pretty much a channel for most

aspects of business.

Subscribe to the ones you’re interested in and

they’ll appear in your daily feed. It’s a simple

way of hearing about all the hot topics in the

business world. Use it wisely and it’s like

having your own personalised newspaper

delivered every day.

because with Banner you canbecause with Banner you can

Follow thought leaders

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You can also follow inspirational business

leaders on LinkedIn, and hear how they

became the experts in their field.

From leading entrepreneurs to respected

CEOs you can follow them and benefit

from their experience.

because with Banner you canbecause with Banner you can 10

Read, like and

comment We’re going to come back to that social aspect.

All too often we forget that social networks are

about communication, it’s just happening in a

different way. If you met someone at a

conference and they were telling you a really

interesting story, you wouldn’t just ignore them.

You’d say something.

So try and make an effort to talk back, by liking

and commenting. If you read something that

makes you smile, or that you think is

interesting, hit the like button. Or even better

comment on it. Everyone appreciates getting

comments or likes.

because with Banner you canbecause with Banner you can

LinkedIn groups

11

You can probably squeeze in a little bit more

into those 9 minutes at least a couple of times

a week.

To really get involved in the conversation you’ll

want to join groups on LinkedIn. These are a

great way to see what people in your field are

talking about, can share tips, hints and skills.

You can ask questions on solving a particular

problem, and get really helpful tips and insights

from people working in your industry.

So, take 9 minutes out of your working day for

social media.

because with Banner you canbecause with Banner you can

Visit our resource centre at bebanner.co.uk

for tips, insights and workplace topics. We

regularly post new content so it’s the ideal

place to keep up-to-date with the latest

news and trends.

Or why not follow us on LinkedIn and

Twitter?

bebanner.co.uk

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