social media: how to use it to impact development projects positively
TRANSCRIPT
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Social MediaHow to use it to impact development projects positively
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Not anymore a fashion
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Social and the world
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Different uses
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Urban vs. rural
• Low social media penetration in Africa.
• Is it worth the effort?
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Digital gap
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Digital gap
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Urban vs. rural – The right debate?
• It’s true that many of our most important audiences in the Global South are yet to gain access to social media. Nonetheless, its role and influence within the information ecosystems we work in will only grow and its ability to support positive development outcomes demands exploration.
Rosie Parkyn, “The role of social media in development”, BBC Media Action, 2017
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Urban vs. rural
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Urban vs. rural
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Urban vs. rural
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Urban vs. rural
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Internet.org
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How can be use for development?
• “Social media can help in collecting data and adding to the usually quantitative elements of surveys, etc.”
• There is a link between (local + global) journalism, evaluation and social media:• Reach out to different stakeholders
• Connect and collect feedback and get out of the silo
Tobias Denskus, Malmo University
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Have a plan (Ohio State University)
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Have a plan, research, know your audience
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Listen
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Listen
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Analyse
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Analyse
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Analyse
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Ask
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Participate and collaborate
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Participate and collaborate
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Participate and collaborate
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Participate and collaborate
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Participate and collaborate
A PDF document is a good repository. A LinkedIn blog is a source of discussion, collaboration and the perfect tool to generate impact.
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Participate and collaborate
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Participate and collaborate – beyond traditional networks
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Participate and collaborate – beyond traditional networks
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Listen, engage, collaborate
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Thank you!