social media – how it works presentation facebook
DESCRIPTION
Facebook for your business presentation, helping businesses understand and set up their Facebook PageTRANSCRIPT
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Social Media – How it Works
Elevate Business Solutions Boosting Your Business Online
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So what is Social Media?
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So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
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So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
In other words…
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So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
In other words…
Text
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So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
In other words…
TextImages
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So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
In other words…
TextImagesVideos
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Social Media – How it Works
In less than 4 years Social Media has now overtaken what?
as the number one activity on the web?
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Social Media – How it Works
In less than 4 years Social Media has now overtaken what?
as the number one activity on the web?
Yes…pornography!
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Social Media – How it Works
The most popular types of Social Media websites are
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Social Media – How it Works
The most popular types of Social Media websites are
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Social Media – How it Works
The most popular types of Social Media websites are
FacebookTwitter
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Social Media – How it Works
The most popular types of Social Media websites are
FacebookTwitterLinkedIn
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Social Media – How it Works
The most popular types of Social Media websites are
FacebookTwitterLinkedIn
Also known as Social Networking
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Social Media – How it Works
This morning
Setting up Facebook for your business
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Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan Page
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Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use Facebook
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Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
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Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
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Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
How to find `followers`
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Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
How to find `followers`How to `Tweet`
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Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
How to find `followers`How to `Tweet`
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Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
How to find `followers`How to `Tweet`
LinkedInipatter
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• Facts and Figures
• More than 500 million users on Facebook
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• Facts and Figures
• More than 500 million users on Facebook• 50% of active users log on, on any given day
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• Facts and Figures
• More than 500 million users on Facebook• 50% of active users log on, on any given day• The average Facebook user has 130 friends
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• Facts and Figures
To reach a user base of 50 million it took…
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• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
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• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 years
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• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 yearsInternet – 4 years
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• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 years
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• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 years
In less than a year Facebook had…
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• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 years
In less than a year Facebook had…200 million users!
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In the UK
Almost 60% of the online population uses Facebook on a regular basis
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In the UK
Almost 60% of the online population uses Facebook on a regular basis
Facebook receives more traffic than Google
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Facebook Profiles, Groups & Pages
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Facebook Profiles, Groups & Pages
ProfilesAre for individuals, personal
profile
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Facebook Profiles, Groups & Pages
ProfilesAre for individuals, personal
profile
GroupsAre for businessesGroupsOrganisationsClubsCharities
Indexed by search engines
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What is a Facebook Page?
Pages are for…BusinessesOrganisationsCelebritiesBands
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What is the main benefit of a Facebook Page?A Page can be fully optimised for the search engines
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What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your business
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What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your businessWill help improve your search engine ranking
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What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your businessWill help improve your search engine rankingThe larger your fan base gets a viral growth of your Page
occurs
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What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your businessWill help improve your search engine rankingThe larger your fan base gets a viral growth of your Page
occursWill drive more traffic to your website and business
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What can you use a Facebook Page for?
To communicateTo engageTo informTo educateTo build a relationship
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So why do we need a Facebook Page?
To sell your products & services?
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So why do we need a Facebook Page?
To sell your products & services?
No!
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So why do we need a Facebook Page?
To build a relationship with potential customers?
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So why do we need a Facebook Page?
To build a relationship with potential customers?
Yes
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So why do we need a Facebook Page?
To inform & educate potential clients?
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So why do we need a Facebook Page?
To inform & educate potential clients?
Yes