social media - help librarian to deliver the information
TRANSCRIPT
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KONTEN DIGITAL Membantu orang untuk menyampaikan dan mengekspresikan emosinya serta tersambung dengan orang yang memiliki tujuan serupa.
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“You are what you share.” Charles W. Leadbeater
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BELAJAR
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HUNTING FOTO Foto Model
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#PerpusCantik Tidur Mas?
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Social Media membantu pustakawan dan perpustakaan untuk membangun hubungan lebih dekat dengan pelanggan.
Penggunaan social media untuk perpustakaan akan menjadi penting di masa depan.
KENAPA PERPUSTAKAAN BUTUH SOSIAL MEDIA
“
”
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MENURUT RISET TAYLOR & FRANCISDi beberapa Negara Dunia
Facebook dan Twitter masih menjadi channel yang popular untuk digunakan.
perpustakaan sudah menggunakan social media. 70%
sudah memiliki akun social media lebih dari 3 tahun. 60% pustakawan memasang status di sosial media setidaknya satu kali sehari.30%
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CONTOH KOMUNITAS DI INSTAGRAM
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Perpustakaan bisa menggunakan social media untuk berbagai tujuan yang relevan:
TUJUAN PENGGUNAAN SOSIAL MEDIA
Membangun interaksi dengan para pengguna perpustakaan.
Promosi produk, fasilitas, dan koleksi buku yang dimiliki oleh perpustakaan.
Sebagai sarana membangun hubungan dengan komunitas pustakawan dan komunitas lain yang relevan.
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CONTOH AKUN FACEBOOK
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CONTOH KONTEN
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CONTOH AKUN TWITTER
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CONTOH AKUN TWITTER
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CONTOH KONTEN
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CONTOH KONTEN
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CONTOH KONTEN
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Tentukan Pesan/Informasi Apa Saja Yang Akan Anda
Sebar di Sosial Media.
6 TAHAP MEMBANGUN SOSIAL MEDIA UNTUK PERPUSTAKAAN ANDA
Tentukan Target dan Tujuan
Bentuk Tim Perencanaan.
Pahami Alasan Menggunakan Sosial Media.
Tentukan Akun Sosial Media Yang Akan digunakan.
Buat Nama Akun Sosial Media Yang
Mudah Diingat.
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Amplification & Engagement Tools.
News Feed and live event.
Lifesytle reference& Engagement Tools
Inspiring Content & Engagement Tools
Digunakan untuk membangun komunitas dan sebagai peneydia informasi real-time.
Digunakan untuk memperkuat brand lewat konten visual.
Digunakan untuk membahas seputar trend
yang beredar, buku terbaru, gaya hidup,
event,
Memberikan inspirasi kepada para audience
di sosial media.
PERAN SETIAP CHANNEL SOSIAL MEDIA
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Amplification & Engagement Tools.
News Feed and live event.
Lifesytle reference& Engagement Tools
Inspiring Content & Engagement Tools
Contoh: - Liputan acara
perpustakaan.- Poling kategori buku
favorit.
Contoh:- Foto aktivitas
pengunjung saat membaca buku
- Foto aktivitas fotografi di
perpustakaan.
Contoh: - Membagi video liputan.- Membagi album foto
kegiatan perpustakaan.
Contoh:- Video tentang sejarah
perputsakaan.- Video review koleksi
buku perpustakaan.
PERAN SETIAP CHANNEL SOSIAL MEDIA
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Contoh Aktivitas Sosial Media
HASHTAG PROJECT#MainKePerpusDEEP ARTICLE SPREAD THE NEWSSPREAD INFOGRAPHIC,
FUN FACT, ETC.
Kampanye “Kunjungi Perpustakaan.” #MAINKEPERPUS
Sejarah PerpustakaanFakta dan infografik soal
perpustakaan Informasi seputar perpustakaan.
Foto saat beraktivitas di perpustakaan
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Kenapa Harus Menggunakan Sosial Media?Librarians have several objectives that they are using social media to help them achieve, which can be summarized as follows:- To seek opinion on the library and its services for self-evaluation purposes, to encourage debate and o instigate an opportunity to respond to library user feedback;- To reach library users in their homes or ‘virtual spaces’ as today’s modern online library is no longer solely relying on its physical space as an access point;- To publicize events, services, news and presence;- To encourage collaboration, for example through collection development and building repositories of collaborative content specific to certain user groups;- To increase usage of library collections by promoting new and existing content;- To connect with other librarians and keep abreast ofindustry news;- To build a sense of community with both users and also with other institutions and industry contacts.
KEUNTUNGAN MENGGUNAKAN SOSIAL MEDIA
- Sebagai alat komunikasi untuk mempromosikan layanan perpustakaan Anda.- Membantu menyampaikan pesan lebih cepat kepada pengguna perpustakaan di manapun mereka berada. - Membangun interaksi dengan pengguna perpustakaan.- Mengumpulkan kritik dan saran atas layanan yang diberikan.- Dengan mempromosikan perpustakaan Anda, diharapkan penggunaan literatur dan kunjungan di perpustakaan Anda akan meningkat.- Bisa digunakan sebagai sarana promosi acara institusi terkait.- Membangun branding (merek) perpustakaan Anda.
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Kenapa Harus Menggunakan Sosial Media?Librarians have several objectives that they are using social media to help them achieve, which can be summarized as follows:- To seek opinion on the library and its services for self-evaluation purposes, to encourage debate and o instigate an opportunity to respond to library user feedback;- To reach library users in their homes or ‘virtual spaces’ as today’s modern online library is no longer solely relying on its physical space as an access point;- To publicize events, services, news and presence;- To encourage collaboration, for example through collection development and building repositories of collaborative content specific to certain user groups;- To increase usage of library collections by promoting new and existing content;- To connect with other librarians and keep abreast ofindustry news;- To build a sense of community with both users and also with other institutions and industry contacts.
TANTANGAN MENGGUNAKAN SOSIAL MEDIA
Sebelum menjalankan sosial media untuk perpustakaan Anda, berikut hal yang harus Anda pertimbangkan:- Membutuhkan pelatihan dan pengetahuan tentang penggunaan sosial media.- Membutuhkan staff perpustakaan yang terbiasa menggunakan sosial media.- Memilih gaya bahasa yang tepat untuk menyampaikan pesan.- Keterbatasan waktu dan sumber daya manusia untuk menjalankan sosial media. - Membuat konten kreatif untuk dibagi di sosial media.- Miliki akses internet yang memadai.
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