social media: get branded, get known, get connected
TRANSCRIPT
Social MediaGET BRANDED, GET KNOWN, GET CONNECTED
Stephanie Henckel ~Rockabillywraps
Why use social media?
Why Use Social Media to Grow Your Business
• Because It’s Free! Duh!• Social media is an inexpensive way to promote your
website and to keep new and existing customers chatting about your business.
• If people are online, they’re on a social media site• Small Biz Trends reported that online users in the United
States are spending more time engaged in various activities in social media channels, more than any other destinations in the Internet.
• Social Media is the game-changer of the marketing world!• For the 1st time in history, businesses are able to
communicate on a personal level with their target audience on a daily basis
• Definitive Benefits of using social media• Increased exposure• Increased traffic• Developed loyal fans• Generated leads• Improved search ranking• Grew business partnerships• Reduced marketing expenses• Improved sales Provided marketplace insight
Social Media Statistics (According to Digital Insights)
• 74% of marketers believe Facebook is important for their lead generation strategy
• 28% of Retweets on Twitter are due to inclusion of “please RT!”
• 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities
• 42% update their profile information regularly on LinkedIn
• Every second 8000 users like some or other photo on Instagram
• 80% of total Pinterest’s pins are re-pins• 4.2 billion people use mobile device to access social
media sites• Social media generates almost double the marketing
leads of trade show, telemarketing, daily mail, or PPC• More than 23% of marketers are investing in blogging and social
media
Get Branded
Why MUST You Brand Yourself? Because…
• it’s essential if you want to set yourself apart from other IW distributors or even other home business friends.
• It will help you and your company be recognized
• It will allow you to tell your “why” story, giving purpose to your journey, and allow you to invite your “friends” to join in your life adventure.• Once they are paying attention to your journey, they started
become interested in your business and the opportunities your products can afford them.
Branding Yourself and Your Company
• Step 1: Define your overall aspirations/goals/intentions….your
why.
• Step 2: Conduct research.
• Step 3: Determine your brand attributes.
• Step 4: Assess your current state of being.
• Step 5: Create your game plan.
• Step 6: Manage your brand.
• Step 7: Be a consistently a product of your product - in every
aspect of your life
Get a GoDaddy Address
A GoDaddy Address is Essential(Directions can be found in Fit and Fab files and My New Dt Manual)
• Company Name that reflects your brand
• Can be posted anywhere
• IMPORTANT: Forward with masking.
• This is NOW your Company name, which represents your brand.
Display it proudly!
Getting Pictures & Posting
Posting Pics and Writing “Ads”
• Most important pictures will be your own, period.
• Befriend your fellow distributors & ask to share their pics. #OTOM
• It Works pictures from social media sites
• Do NOT just take random pics of Internet, know your source!
• Incorporate your business into normal, everyday posts.
How Do I Create those Pics?
Creating Captivating Pictures
• Aviary
• Photo Grid
• 1 chance to make a 1st Impression (especially for Pinterest and Instagram)
• Brand your pics! See, hear, write, commit to memory.
Posting Do’s and Don’ts
How to Nail that Post• Everyone is watching
• Negativity is a “no no”
• Fake it til you make it language – No place for low self esteem
• Social media is not a one-way bullhorn
• Diversifying & Cross Promotion for a successful marketing campaign
• Shorter posts tend to get the most reads
• Hashtags: Descriptive words. Search terms which targets audiences. Inform of
current events, form “communities,” and connects conversation across all sites
• Blitz, Wrap & Repeat – It applies here.
WHICH SOCIAL MEDIA SITE IS RIGHT FOR ME?
FacebookCurrently MOST dominate force in social media marketing
with 757 million active users daily
Facebook Explained
• Personal Page• Not limited by Facebook analytics so greater exposure• Limit “Ads” instead integrate It Works into life • Your posts generally only seen by 11-17% of your friends• Build relationships to increase exposure
• Fan Page• Limited exposure via facebook’sEdgerank Algorithum• Algorithum’s do not himder search bar results• More than ads, including posts that correlate with your
branding• Can boost posts to a targeted audience for a fee
YouTubeThe new wave in television viewing
YouTube Explained
• Did you know that Google owns Youtube?
• Posting on YouTube gives the perception of knowledge
• Great way to humanize online relationships
Google +The boring site that really makes a difference
Google +
• This is the one site where you will just make posts!
• Posting here increases your rank in google search bar results
• Everyone already has it, so use it to build yourself up!
TwitterA place to be heard
• Nearly a billion registered users
• Gives you the ability to interact with a targeted audience
• Great platform to grow organically
• Post visibility is 18 minutes
InstagramWhere a picture is worth a thousand words
• If you don’t have it, what are you waiting for?
• High Quality Pics are a must!
• Brand your pictures
• Can follow and build a targeted audience
• Be brand relevant & use hashtags (30) to be found
PinterestHelping people discover the things they want to plan, buy and do.
• Posting guidelines are the same as Instagram! One post for
both places!
• High Quality Pics are a must!
• Brand those photos for sharing!
TsuWhere you own the network you build & don’t have to pay to have it seen
Tsu
• You own your own content
• No Algorithms limiting your exposure
• High Quality Pics are a must for engagement
• Targeted audience
• Hashtag for searching (up to 10)
• Earn cash for shares
• Shelf life of post is about 20 minutes
EmailWith all this picture posting, don’t forget to use your words!
Email is Essential
• Email marketing remains the best digital channel for
marketing
• Emails give your company legitimacy
• Emails are meant to be read
• Great way to contact all those potentials from vendor fairs!
• Keep both current and potential customers in the apprise of
specials and sales
Diversify your Social MediaYou can start with one social media site
but it really is important to diversify, intergrade & cross promote
Blitz, Wrap, RepeatYour way through social media!
It is the 1 sure fire way to grow your business