social media - from sceptic to convert
DESCRIPTION
Presentation by eGroup founding President Charlie Gunningham to eGroup forum, 28 Oct 2010, on using social media in businessTRANSCRIPT
Social Media – from sceptic to convert
{ 5 things you can do that work }
Charlie GunninghamManager, reiwa.com
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From sceptic to convert
1. Facebook community pages2. Facebook advertising
3. LinkedIN4. Blogging
5. Twitter, Youtube, Foursquare…
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We’re tribal
You network to meet upStay in touch
Have funSocialise
ShareConnect
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“Markets are conversations”conversations among humans sound human
natural, uncontrived, honestpublic switch quickly
tell us something! (then we might speak to you)
business is only part of our lives, it’s all of yours
The Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com
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Ledyard, CT community
page
(a landingPage)
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Linda Davis, Ledyard, CT
MY GOAL - top sales person
* concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships
Don’t be “that guy” that abuses it!
1. Facebook Business/Community Page
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Demographic targetting
Include imageOnly 3/page
27mn views $4k
2. Facebook Ads
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3. LINKEDIN.COM
Facebook for ProfessionalsWorth having a profile
Online CVFind people/companies
75 million members +
4. BloggingYou’re asking the wrong question, but since you asked…
Makes your site interactiveBe the expert
Better Traffic & SEO to your site
Fun, empowering for you/staffListen + Learn from your public
Gather interesting contentWhat goes around comes around
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5. Twitter and the rest …
Broadcastthe conversation
Be foundBest s/engine?
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www.youtube.com/aussiehometv
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from sceptic to convert
FREE – but time consumingCAN’T do it all, so…
Outsource?WIIFT?Rules?
It’s just PART of your marketing (but important)