social media-fpra
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HOW I ENDED UP HEREThe Bruce Floyd Story
Loosely based on “Mountain, Get Out of My Way - The Montel Williams Story”.
HOW I ENDED UP HEREThe Bruce Floyd Story
Loosely based on “Mountain, Get Out of My Way - The Montel Williams Story”.
DOING MORE WITH LESS5 tips for better, more effective
social media use
WHO IS THIS GUY?
• I’m Bruce Floyd
• Social Media Specialist for the University of Florida
• Been tweeting since November 2007
• I’ve been known to wear a mask
WHY ONLY 5 TIPS?
YOU’REUSED TOLIMITED
RESOURCES, RIGHT?*
*Does not apply. FPRA members are loaded.
TIP ONEQuit playing ‘hide and seek’
This isn’t “Field of Dreams”.
TIP ONEQuit playing ‘hide and seek’
•Do you have a newsletter? Use it!
•Include your social media accounts.
•Include an active link!
•Encourage recipients to follow + share with others.
•Look for free official logos on their websites.
Make your website more socialTIP TWO
TIP TWO
• Good: Add social media callout icons
• Better: Add social share buttons
• Best: Use social commenting for news/blogs
Make your website more social
TIP TWO
• Callout Icons: Official icons for the social media accounts you use.
•Makes people accessing your site aware of your official presence on social media.
• If they’re at your site, they’re already showing interest in you. Take advantage!
Make your website more social
TIP TWO
• Add social share buttons to your site
• It gives your visitors a quick/easy opportunity to tell their friends about you!
• Great for sites with blog posts!
• Easy to do! Use AddThis.com or ShareThis.com
Make your website more social
TIP TWO
• Social commenting for news / blog pages
• Like sharing, with a boost
• Keeps the people on your site, but shares the discussion on Facebook, so their friends discover your site.
• Example: LATimes.com
• Code at developers.facebook.com
Make your website more social
TIP THREEMake Time for Social Media
TIP THREEMake Time for Social Media
• Social media platforms don’t have the same requirements as a text or phone call.
• That said, we don’t want to forget to check our accounts and respond reasonably.
• Schedule an appointment to check accounts twice a day
TIP THREEMake Time for Social Media
•Work on social for 20-30 minutes at that time, then shut it down.
• Bonus: Use SocialMention.com and search for discussions about your org once a day.
TIP FOURGive your fans a nudge in the right direction
TIP FOURGive your fans a nudge in the right direction
•Which elicits a better response?
• This is a photo.
•What do you think about this photo?
TIP FOURGive your fans a nudge in the right direction
If you want your fans to comment on Facebook,post a question!
People are motivated by calls to action.
A good question to ask your fans: What content would you like to see?
TIP FOURGive your fans a nudge in the right direction
On Twitter, if you have something you wantshared, add “Please RT”.
Retweets mean increased reach!
Just don’t overdo it, ok?
TIP FIVEUnderstand the mystery
of FacebookEdgeRank
Question:What percentage of your Facebook fans actuallysee your posts on their news feed, on average?
Question:What percentage of your Facebook fans actuallysee your posts on their news feed, on average?
Answer:On average, only 16%
TIP FIVEUnderstand the mystery of EdgeRank
What is EdgeRank?
•EdgeRank is an algorithm. (Boo, math!)
•Facebook uses it to determine post relevancy.
TIP FIVEUnderstand the mystery of EdgeRank
Source: EdgeRankChecker.comWelcome to my nightmare, folks.
TIP FIVEUnderstand the mystery of EdgeRank
EdgeRankChecker.com
•Determines best post types•Gives average time decay•Makes overall recommendations•Inexpensive
ANY QUESTIONS?
