social media for writers
DESCRIPTION
Are you an author wanting to make your work better known? This presentation uses the authors Neil Gaiman, Laurie Notaro, and Christopher Moore as examples of how authors use social media such as Facebook, Twitter, and blogging effectively to reach out to fans and promote their works. Last given at the Eastern Oregon Word Roundup in Pendleton, Oregon, on October 27, 2012.TRANSCRIPT
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Presented by:
TL;DRHow authors can use social media effectively
Buzzy NielsenLibrary Director
October 27, 2012This presentation is licensed under a Creative Commons 3.0 Attribution
United States license. http://www.creativecommons.org
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Wor
dPre
ss
Flickr
four
squa
re
YouTube
Arrrggghhh!!!
Google+
Mailchimp
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Pew Research Center’s Internet & American Life Project, Digital Differences, April 13, 2012
Who's on these sites?
Internet users* who use social networking sites
Ages 18-29
Ages 30-49
Ages 50-64
Ages 65+
87%
68%
49%
29%
*78% of the population as of the time of the surveys.
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Social media is ...
a conversation.
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Social media is ...
another form of marketing.
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Social media is ...
outreach.
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Social media is ...
A way to let your fans speak for you.
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Social media is NOT ...
difficult.
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Social media is NOT ...
time-consuming.
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Social media is NOT ...
useless.
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The most difficult adjustment for an organization is learning to let go.
You cannot place controls on socialmedia. It will take off on its own,whether you want it to or not.
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A few case studies
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Laurie Notaro - Facebook
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What you see
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Ubiquity
When your friends “like”something, you hear about it.
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Facebook is good for ...
Getting information out to lots of people
Interacting with fans
Sharing different types of content
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Neil Gaiman - Blogging
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Blogging is good for ...
Sharing longer-form content
Having more expansive conversations
Testing new ideas
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Christopher Moore - Twitter
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What you see
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Twitter is good for ...
Quick bursts of thought or information
Sharing links to interesting content
Engaging in quick discussions
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Things they share
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Books and writing
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Books and writing
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Extra content
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Extra content
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Stuff they're doing
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Stuff they're doing
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Stuff they're doing
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Projects
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Projects
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Things about their lives
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Things about their lives
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Randomness (i.e. personality)
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Randomness (i.e. personality)
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Randomness (i.e. personality)
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Opinions
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Opinions
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Conversations
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Conversations
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Some other social media sites
Social networking (Google+)
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Some other social media sites
Pinboards (Pinterest)
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Whirlwind tour of sharing
Documents (Scribd)
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And it's all mobile, too
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Sharing is fiendishly easy
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Remember
Be yourself on social media, just asyou would in person. Your fanswant to see a real person, withinterests, opinions, and a life.
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New writing for new media
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New writing for new media
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Wor
dPre
ss
Flickr
four
squa
re
YouTube
I can do that!
Google+
Mailchimp
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