Social Media for Thought Leadership, Job Searching and Networking

Download Social Media for Thought Leadership, Job Searching and Networking

Post on 11-Apr-2017

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  • HARNESSING SOCIAL MEDIA

    For Thought Leadership,

    Networking, And Job Searching

    PRESENTED BY:

    Sasha Grinshpun

    Executive Coach + Career Architect

    Founder of sasha360.com

  • Meet the Speaker

    SASHA GRINSHPUN

    Executive Coach

    Career Architect

    Founder of sasha360 Coaching for 15+ years

    3000+ clients

    Co-founded HBS Career Teams

    Featured on NPR, Washington Post

    Clients include HBS, Yale, MIT, Stanford, Google, Yahoo, SurveyMonkey, aFinancial Executives International

    2015 Sasha Grinshpun. All rights reserved.

    http://www.sasha360.com/

  • Connecting the Dots

    2015 Sasha Grinshpun. All rights reserved.

    !Hi!

    Salut!

    Hola!

    Oi!

    !

  • Harnessing Social Media

    Key Questions

    How influential am I on social media?

    How do I master the fundamentals?

    Where should I invest my time?

    How should I post and engage?

    Graphic: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/

    2015 Sasha Grinshpun. All rights reserved.

  • Our Approach For Today: 80/20 rule

    2015 Sasha Grinshpun. All rights reserved.

  • What is the Job of Social Media?

    2015 Sasha Grinshpun. All rights reserved.

    The job of social media is to:

    facilitate human connection,

    encourage an OPEN mindset, and

    drive personal brand.

  • Where To Begin?

    Graphic: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/

    2015 Sasha Grinshpun. All rights reserved.

  • Audit Yourself

    Graphic credit: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/

    2015 Sasha Grinshpun. All rights reserved.

    Social Media Audit

  • Evolution of Influence

    2015 Sasha Grinshpun. All rights reserved.

  • Social Media Audit

    2015 Sasha Grinshpun. All rights reserved.

    When you speak,

    does the world listen?

    MEASURE IMPROVE

    Gain control over your

    Google results

  • Score

    Ranks your

    social media influence

    Aim for a score of 50+

    Influencers get noticed

    Graphic: http://websuccessteam.com/WSTblog/2014/03/klout-score-cares/

    2015 Sasha Grinshpun. All rights reserved.

    http://websuccessteam.com/WSTblog/2014/03/klout-score-cares/

  • Report Card

    Focuses on Google results

    Allows you to signal

    Positive, Negative, or

    Not Me

    Provides ways to boost or

    bury your Google search

    results

    2015 Sasha Grinshpun. All rights reserved.

  • How Influential Am I?

    2015 Sasha Grinshpun. All rights reserved.

    Social Media Audit

  • Social Media Fundamentals

    2015 Sasha Grinshpun. All rights reserved.

    you

    Domain Name

    sashagrinshpun.com

    sasha360.com

    Website

    SEO optimized

    Recommend Wordpress

    @ Your Handle

    sasha360

    sasha360

    sashagrinshpun

    Headshot

    sashagrinshpun.com

  • Where To Invest Your Time?

    2015 Sasha Grinshpun. All rights reserved.

  • Where To Invest Your Time

    2015 Sasha Grinshpun. All rights reserved.

    1

    2

    3

    LinkedIn

    Facebook

    Slideshare

    Twitter Google+

    VimeoWordpress

    15

    minutes

    per day

    https://www.linkedin.com/in/sashagrinshpunhttps://www.linkedin.com/in/sashagrinshpunhttps://www.facebook.com/sasha360https://www.facebook.com/sasha360http://www.slideshare.net/SashaGrinshpunhttp://www.slideshare.net/SashaGrinshpunhttps://twitter.com/sasha360https://twitter.com/sasha360https://vimeo.com/sasha360https://vimeo.com/sasha360https://plus.google.com/+SashaGrinshpun360https://plus.google.com/+SashaGrinshpun360

  • Social Media Dashboard

    2015 Sasha Grinshpun. All rights reserved.

  • What To Post? Law of Thirds

    2015 Sasha Grinshpun. All rights reserved.

    conversepromoteshare

    Curated

    Industry news

    Zeitgeist

    Tips

    Press mentions

    Conferences

    Product / services

    Own content, e.g.

    blog posts, photos,

    video, infographics,

    Engage

    React

    Comment

    POV

  • What To Post? Help (Dont Sell)

    Source: LinkedIn: Three Types of Thought Leadership - https://goo.gl/XWSis6

    2015 Sasha Grinshpun. All rights reserved.

    Establish yourself as an authority

    by helping, not selling.

    Dont just rehash whats being said

    recalibrate peoples thinking with a fresh perspective.

    Build relationships with your audience and

    become a trusted advisor with relevant content.

    https://goo.gl/XWSis6

  • What To Post? OPEN Mindset

    Source: A World Gone Social: How Companies Must Adapt to Survive by Ted Coin and Mark Babbitt (2014)

    2015 Sasha Grinshpun. All rights reserved.

    OPEN Mindset

    Ordinary People, Extraordinary Network

    To help you answer any question or

    solve any problem you might face,

    which would you rather have at your disposal?

    The top expert in that field

    One thousand completely

    ordinary people

    chosen at random

    http://aworldgonesocial.com/

  • LinkedIn: Great Profiles

    2015 Sasha Grinshpun. All rights reserved.

  • Facebook: Great Pages

    2015 Sasha Grinshpun. All rights reserved.

  • Twitter: Great Feeds

    2015 Sasha Grinshpun. All rights reserved.

  • Twitter: The $1.4B Tweet

    2015 Sasha Grinshpun. All rights reserved.

  • Ask a Dozen Different People

  • Summary Checklist

    2015 Sasha Grinshpun. All rights reserved.

    Social Media Audit

    Basics

    Focus

    Handle

    conversepromoteshare

    Photo

    Dashboard LinkedIn Law of Thirds

    Website Domain Name

    Klout Score BrandYourself Report Card

    https://www.linkedin.com/in/sashagrinshpunhttps://www.linkedin.com/in/sashagrinshpun

  • Additional Resources

    Social Media Launch Plan : : : Checklist

    How to Improve Your Klout Score

    How to Improve Your Google Results

    Guide to Executive LinkedIn Profiles

    HBS Webinar on LinkedIn (HBS Webinar)

    HBS Alumni Share How They Use Social Media (Storify)

    The 7 Attributes of CEOs Who Get Social Media (HBR)

    2015 Sasha Grinshpun. All rights reserved.

    For questions + info:

    www.sasha360.com

    https://goo.gl/lJbSNFhttp://ow.ly/TRPsWhttps://hbr.org/2014/12/the-7-attributes-of-ceos-who-get-social-mediahttp://www.sasha360.com/

  • Continuing the Dialogue

    2015 Sasha Grinshpun. All rights reserved.

    Questions Connect

    Twitter

    Post questions anytime

    Facebook Slideshare

    Twitter Google+ Vimeo

    @sasha360

    @HBSAlumni

    Quora

    LinkedIn

    https://twitter.com/sasha360https://twitter.com/sasha360https://www.linkedin.com/in/sashagrinshpunhttps://www.linkedin.com/in/sashagrinshpunhttps://www.facebook.com/sasha360https://www.facebook.com/sasha360http://www.slideshare.net/SashaGrinshpunhttp://www.slideshare.net/SashaGrinshpunhttps://twitter.com/sasha360https://twitter.com/sasha360https://vimeo.com/sasha360https://vimeo.com/sasha360https://plus.google.com/+SashaGrinshpun360https://plus.google.com/+SashaGrinshpun360https://www.quora.com/Sasha-Grinshpunhttps://www.quora.com/Sasha-Grinshpun

  • #goodluck