Social Media for Thought Leadership, Job Searching and Networking

Download Social Media for Thought Leadership, Job Searching and Networking

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<ul><li><p>HARNESSING SOCIAL MEDIA </p><p>For Thought Leadership, </p><p>Networking, And Job Searching</p><p>PRESENTED BY:</p><p>Sasha Grinshpun</p><p>Executive Coach + Career Architect</p><p>Founder of sasha360.com</p></li><li><p>Meet the Speaker</p><p>SASHA GRINSHPUN</p><p>Executive Coach</p><p>Career Architect</p><p>Founder of sasha360 Coaching for 15+ years</p><p> 3000+ clients</p><p> Co-founded HBS Career Teams </p><p> Featured on NPR, Washington Post</p><p> Clients include HBS, Yale, MIT, Stanford, Google, Yahoo, SurveyMonkey, aFinancial Executives International</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>http://www.sasha360.com/</p></li><li><p>Connecting the Dots</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>!Hi!</p><p>Salut!</p><p>Hola!</p><p>Oi!</p><p>!</p></li><li><p>Harnessing Social Media</p><p>Key Questions</p><p> How influential am I on social media?</p><p> How do I master the fundamentals?</p><p> Where should I invest my time?</p><p> How should I post and engage?</p><p>Graphic: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>Our Approach For Today: 80/20 rule</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>What is the Job of Social Media?</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>The job of social media is to:</p><p>facilitate human connection, </p><p>encourage an OPEN mindset, and</p><p>drive personal brand.</p></li><li><p>Where To Begin?</p><p>Graphic: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>Audit Yourself</p><p>Graphic credit: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>Social Media Audit</p></li><li><p>Evolution of Influence</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>Social Media Audit</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>When you speak, </p><p>does the world listen?</p><p>MEASURE IMPROVE</p><p>Gain control over your</p><p>Google results</p></li><li><p>Score</p><p> Ranks your </p><p>social media influence</p><p>Aim for a score of 50+</p><p> Influencers get noticed</p><p>Graphic: http://websuccessteam.com/WSTblog/2014/03/klout-score-cares/</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>http://websuccessteam.com/WSTblog/2014/03/klout-score-cares/</p></li><li><p>Report Card</p><p> Focuses on Google results</p><p>Allows you to signal </p><p>Positive, Negative, or </p><p>Not Me</p><p> Provides ways to boost or </p><p>bury your Google search </p><p>results</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>How Influential Am I?</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>Social Media Audit</p></li><li><p>Social Media Fundamentals</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>you</p><p>Domain Name</p><p>sashagrinshpun.com</p><p>sasha360.com</p><p>Website</p><p>SEO optimized</p><p>Recommend Wordpress</p><p>@ Your Handle</p><p>sasha360</p><p>sasha360</p><p>sashagrinshpun</p><p>Headshot</p><p>sashagrinshpun.com</p></li><li><p>Where To Invest Your Time?</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>Where To Invest Your Time</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>1</p><p>2</p><p>3</p><p>LinkedIn</p><p>Facebook</p><p>Slideshare</p><p>Twitter Google+</p><p>VimeoWordpress</p><p>15</p><p>minutes</p><p>per day</p><p>https://www.linkedin.com/in/sashagrinshpunhttps://www.linkedin.com/in/sashagrinshpunhttps://www.facebook.com/sasha360https://www.facebook.com/sasha360http://www.slideshare.net/SashaGrinshpunhttp://www.slideshare.net/SashaGrinshpunhttps://twitter.com/sasha360https://twitter.com/sasha360https://vimeo.com/sasha360https://vimeo.com/sasha360https://plus.google.com/+SashaGrinshpun360https://plus.google.com/+SashaGrinshpun360</p></li><li><p>Social Media Dashboard</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>What To Post? Law of Thirds</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>conversepromoteshare</p><p> Curated</p><p> Industry news</p><p> Zeitgeist</p><p> Tips</p><p> Press mentions</p><p> Conferences</p><p> Product / services</p><p> Own content, e.g. </p><p>blog posts, photos, </p><p>video, infographics, </p><p> Engage</p><p> React</p><p> Comment</p><p> POV</p></li><li><p>What To Post? Help (Dont Sell)</p><p>Source: LinkedIn: Three Types of Thought Leadership - https://goo.gl/XWSis6</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>Establish yourself as an authority </p><p>by helping, not selling.</p><p>Dont just rehash whats being said</p><p>recalibrate peoples thinking with a fresh perspective.</p><p>Build relationships with your audience and </p><p>become a trusted advisor with relevant content.</p><p>https://goo.gl/XWSis6</p></li><li><p>What To Post? OPEN Mindset</p><p>Source: A World Gone Social: How Companies Must Adapt to Survive by Ted Coin and Mark Babbitt (2014)</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>OPEN Mindset</p><p>Ordinary People, Extraordinary Network</p><p>To help you answer any question or </p><p>solve any problem you might face, </p><p>which would you rather have at your disposal?</p><p> The top expert in that field</p><p> One thousand completely </p><p>ordinary people</p><p>chosen at random</p><p>http://aworldgonesocial.com/</p></li><li><p>LinkedIn: Great Profiles</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>Facebook: Great Pages</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>Twitter: Great Feeds</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>Twitter: The $1.4B Tweet</p><p> 2015 Sasha Grinshpun. All rights reserved.</p></li><li><p>Ask a Dozen Different People</p></li><li><p>Summary Checklist</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>Social Media Audit</p><p>Basics</p><p>Focus</p><p> Handle</p><p>conversepromoteshare</p><p> Photo</p><p> Dashboard LinkedIn Law of Thirds</p><p>Website Domain Name</p><p> Klout Score BrandYourself Report Card</p><p>https://www.linkedin.com/in/sashagrinshpunhttps://www.linkedin.com/in/sashagrinshpun</p></li><li><p>Additional Resources</p><p> Social Media Launch Plan : : : Checklist</p><p> How to Improve Your Klout Score</p><p> How to Improve Your Google Results</p><p> Guide to Executive LinkedIn Profiles</p><p> HBS Webinar on LinkedIn (HBS Webinar)</p><p> HBS Alumni Share How They Use Social Media (Storify)</p><p> The 7 Attributes of CEOs Who Get Social Media (HBR)</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>For questions + info:</p><p>www.sasha360.com </p><p>https://goo.gl/lJbSNFhttp://ow.ly/TRPsWhttps://hbr.org/2014/12/the-7-attributes-of-ceos-who-get-social-mediahttp://www.sasha360.com/</p></li><li><p>Continuing the Dialogue</p><p> 2015 Sasha Grinshpun. All rights reserved.</p><p>Questions Connect</p><p>Twitter</p><p>Post questions anytime </p><p>Facebook Slideshare</p><p>Twitter Google+ Vimeo</p><p>@sasha360</p><p>@HBSAlumni</p><p>Quora</p><p>LinkedIn</p><p>https://twitter.com/sasha360https://twitter.com/sasha360https://www.linkedin.com/in/sashagrinshpunhttps://www.linkedin.com/in/sashagrinshpunhttps://www.facebook.com/sasha360https://www.facebook.com/sasha360http://www.slideshare.net/SashaGrinshpunhttp://www.slideshare.net/SashaGrinshpunhttps://twitter.com/sasha360https://twitter.com/sasha360https://vimeo.com/sasha360https://vimeo.com/sasha360https://plus.google.com/+SashaGrinshpun360https://plus.google.com/+SashaGrinshpun360https://www.quora.com/Sasha-Grinshpunhttps://www.quora.com/Sasha-Grinshpun</p></li><li><p>#goodluck</p></li></ul>