social media for the casual user - central kentucky computer society 11/11/13
DESCRIPTION
Presentation on Social Media for the casual user given to the Central Kentucky Computer Society on November tech night, November 11, 2013.TRANSCRIPT
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Social Media for the Casual User
A CKCS Presentation by Ali McGee Kelly
November 11, 2013
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• Email: [email protected]• Facebook: facebook.com/essentiallyali• Twitter: twitter.com/essentiallyali• LinkedIn: LinkedIn.com/in/alikelly• Phone: (859) 396-2208• Address: 875 E. High St. Suite 130
Lexington, KY 40502
Ali McGee Kelly, MBA
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About MeB.S. Psychology – Virginia TechMBA – Midway College
Social Media Coach and Strategist – EssentiallyAliClient Advocate for Equine Best Practices
Past:Hagyard Equine Medical Institute
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The Social Internet - Quick History
Early Social Interactions•Instant Messaging – ex: AOL IM•Chat Rooms•Message Forums
Mid 90’s•Social networks emerge•Classmates.com
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Web 2.0 - Social Networks
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About LinkedIn• Oldest of the popular social networks• Used by professionals for networking and job
searches• Newsfeed like Facebook• Friends are called “Connections”
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About Twitter• Microblogging Site• 140 characters & spaces per “tweet”• # Hashtags• @ Mentions• Mostly public accounts• Pay for promoted tweets• “Tweets,” “Retweets,” “Followers.”
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About Pinterest• One of the newest social networks
(other than Google +)• Originally invite-only• Users “pin” pictures and video to pin “boards”
of different themes• Followers may “like,” “comment,” or “repin.”• Enormous growth
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About Facebook
• FB “is” social media to most people.• On the forefront of social media marketing.• Originally an online community of college
students.• Now, used by both personal users and
businesses.• “Likes,” “Friends,” “Fans”
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Facebook Demo
• Privacy Settings• Timeline and Tagging Settings• Blocking• Apps• Ads• Undesired Posts from Friends• Security Settings
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Graph Search
• People / Friends / Friends of FriendsWho Like
• Movies / Music / Games / BooksWho Live in ____________ (City)Who Went to _____________ (School)
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Graph Search
• People / Friends / Friends of FriendsWho Live in ____________ (City)Who Work at _____________ (Business)Who have Checked in at _____________ (Location)
• Restaurants that my friends like• Pages that people who live in Lexington like
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Interest Lists
• News Feed of a collection of people and pages
• Create your own• Follow Interest Lists of others• Add to favorites