social media for start-ups
TRANSCRIPT
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Sponsored by:
Social Media for Start-upsLara SolomonSocial Rabbit
Oliver MilmanStartupSmart.com.au
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Sponsored by:
Oliver Milman
Editor
StartupSmart.com.au
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Sponsored by:
Lara Solomon
Chief Rabbit
Social Rabbit
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What is social mediaWhat is social media
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Social Media is….
- Part of your business’ marketing
- Hard work
- As effective as you make it
- Not a replacement for other ways to
promote your business
- Is a way to promote your business to a
large number of people
- Great for SEO
- A way to drive traffic to your website
- A way to get more bang for your buck
from your offline marketing
- A way to listen to your audience
- A way to get feedback from your
audience
Social Media is NOT….
- A silver bullet
- FREE (unless you count your time as
free)
- A way to make $millions$ overnight
- Easy – have you ever known anything
easy to get you amazing results
- A one size fits all approach, you need to
experiment
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What social media are you using to What social media are you using to promote your business?promote your business?
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Business use in AustraliaBusiness use in Australia
FACT: Australian small businesses that use social
media as part of their online business strategy are more
likely to achieve bigger revenue returns from their
websites.
34% of SMBs use social media, with a further 15% planning to use it in future.
The top three sites used are:
1. Facebook 75%
2. Twitter 47%
3. LinkedIn 42%
Source: Melbourne IT eBiz Review 2010
Comscore estimated that 90% of Australian Internet
users visited social media sites in February 2010
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Internet Use in AustraliaInternet Use in Australia
Source: Comscore.com: whitepaper
State of the Internet Australia Feb 2011
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Internet Use in AustraliaInternet Use in Australia
Source: Comscore.com: whitepaper
State of the Internet Australia Feb 2011
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In Australia Facebook In Australia Facebook is the 3is the 3rdrd MOST MOST
VISITED website!!!VISITED website!!!
Source: Comscore.com: whitepaper
State of the Internet Australia Feb 2011
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Why is social media important for your business?Why is social media important for your business?
• It spreads your message to a wide audience• It is a cost effective way to promote your business• Builds long term relationships• Increases traffic to your website• Helps with SEO• To play where your audience is• It improves your business’ digital footprint• To increase sales• To tell customers about new products/services• To get feedback on products/services• To engage your customers• To make your customers feel loved!
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The benefits of having a good social media The benefits of having a good social media presencepresence
Find out what your audience actually wants (rather than guessing!)
To build TRUST
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People Trust People more than AdsPeople Trust People more than Ads
Title tag
Meta DescriptionURL
Nielsen Social Media Report 2009
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People Want to Communicate OnlinePeople Want to Communicate Online
Title tag
Meta DescriptionURL
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The downsides of not using social mediaThe downsides of not using social media
• People can’t find you• You miss out on sales• You miss out on SEO advantages• Your business is seen as ‘old fashioned’• People don’t get in touch because they can’t Facebook you!• Missing out on a marketing opportunity• Missing out an audience
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Businesses that have used social media to Businesses that have used social media to their advantagetheir advantage
Title tag
Meta DescriptionURL
Dropped Email Marketing in
flavour of social media…..
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Businesses that have used social media to Businesses that have used social media to their advantagetheir advantage
Title tag
Meta DescriptionURL
Over 12,000 Fans in 3
months = Doubled online
sales
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Title tag
URL
#CrustFreePizzaFriday
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Title tag
URL
Book review = Free book Friday
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Title tag
URL
Red Bull engaging customers
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How social media can level the playing field How social media can level the playing field with large companieswith large companies
• You Don’t need a BIG budget to play• You can make your business look BIG easily• You can give awesome customer service
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First social media steps for startFirst social media steps for start--upsups
1. Know who your target audience are
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First social media steps for startFirst social media steps for start--upsups
2. Find out where your audience are playing
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First social media steps for startFirst social media steps for start--upsups
3. Work out who will drive the social media in
your business
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First social media steps for startFirst social media steps for start--upsups
4. Work out how much time you have daily to
give to it
POLL
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First social media steps for startFirst social media steps for start--upsups
5. Decide WHAT you want to achieve from it
1. Goals
2. Objectives
Sales
Brand Awareness
Education
Trust
Insights
Website traffic
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First social media steps for startFirst social media steps for start--upsups
6. Work out how you will measure your goals &
objectives so that you know it is working
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First social media steps for startFirst social media steps for start--upsups
7. Synchronise it with your offline marketing
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First social media steps for startFirst social media steps for start--upsups
8. Plan your attack!
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Use your keywords in your social mediaUse your keywords in your social media
Use the same keywords that you use on your website in your
social media…..
Find out your keywords with the Google Keywords tool
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Helpful links and social media toolsHelpful links and social media tools
Links
www.SocialRabbit.net
www.Mashable.com
www.SocialMediaExaminer.com
www.Technorati.com
www.Hyperarts.com
Social Media Tools
Tweetdeck (Tweetdeck.com)
Hootsuite (Hootsuite.com)
Sendible (Sendible.com)
iPhone apps
http://www.socialrabbit.net/shop/free-ebooks - free resources to help you
with your social media
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Sponsored by:
Thank you