social media for social justice
TRANSCRIPT
social media for social justiceSanjana Hattotuwa Centre for Policy Alternatives TED Fellow Alumn
Social media uses Internet, mobile and web-based technologies to transform broadcast media
monologues (one to many) into social media dialogues (many to many).
!It supports the democratisation of knowledge and
information, transforming people from content consumers into content producers. (Wikipedia)
Social justice generally refers to the idea of creating a society or institution that is based on the
principles of equality and solidarity, that understands and values human rights, and that recognises the
dignity of every human being.
social media what’s out there today
unlimited storage no limits to content creation
broadband faster and cheaper web access
tablets & smartphones the thumb generation
what’s new?
• Ubiquity of two way communications
• Addressable peoples, even those who IDPs or refugees
• Disintermediated models vs. traditional media model
• People as producers
• Low resolution, hyperlocal helps focus and granularity
• Aggregation of low resolution helps macro analysis and strategy
Old Media Consumer
Social MediaConsumer /
Witness / Producer
Information as a conversation Knowledge through curation
Information as a package
Passive
Active / Reactive
share your story!
how to create?
instagram mobile photography
instagram mobile photography
dronestagram mobile photography
everydaysrilanka mobile photography
srilankabaton mobile photography
instagram community collective gaze
blogging publish what moves you
kottu.org Sri Lanka’s first blog aggregator
aggregators individual perspectives
aggregators individual perspectives
sinhala bloggers union a range of topics
boondi critiquing the mainstream
twitter updates, insight, witness
twitter community from virtual to physical
govt on twitter from virtual to physical
news via twitter real time to real insights
org’s on twitter information, community and engagement
google hangouts updates, insight, witness
google hangouts updates, insight, witness
google hangouts updates, insight, witness
facebook global networking
groundviews on facebook engaging, debating, informing
gender activism using facebook for awareness raising
memes on facebook web based cartoons for social and political critique
cso’s on facebook civil society advocacy
flickr photo collections
flickr promoting social work
flickr citizen journalism
flickr advocacy and activism
maps mapping change and events
maps mapping religious extremism
maps mapping religious extremism
google maps mapping natural disasters
google map engine lite mapping election violence
crisis in darfur mapping atrocities
crisis in darfur mapping atrocities using google earth
online video bearing witness through video
ustream bearing witness through video
youtube bearing witness through video
short form video capturing the hidden
slacktivism engendering real change
beyond the virtual engage the real world
• Think beyond text. Online is not just print.
• Think beyond prose. Online can be satire, verse, haiku!
• Think of photos, audio, video. Rich media tells stories, adds context.
• Don’t suggest you know everything. Use the community to add value
to story.
• Link to other stories online, they add value.
