social media for small businesses presentation
DESCRIPTION
Get serious about social! Who has time to login to different networks – Facebook, Twitter, LinkedIn, Google+, etc.? Come to our seminar and join the 10+ million professionals who trust Hootsuite. Simply your life with Hootsuite, the leading social media dashboard that allows you to manage multiple networks, schedule messages, engage your audiences and measure ROI from one place!TRANSCRIPT
How Social Media Can Help Your Small Business Succeed
October 21st, 2014
HootSuite Partner, Hootsuite AmbassadorHootsuite Media, Inc.
@MarkiLemons
Marki Lemons-Ryhal, M.B.A., CDEI
• What is Social Media and why is it important?
• Social Media Networks and Demographics
• Social Media Marketing Strategies & Tactics
• Social Media Sales/Support Strategies & Tactics
• Example Execution Plans
• References / Case Studies
Talk Overview
@MarkiLemons
The What’s and Why’s of Social Media
Social Media: Personal vs. Business
@MarkiLemons
Social Media: Personal vs. Business
Social Media: Easy to start
Use www.google.com/trends to select your Keywords
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
Keyword Selection
Top Rising
www.GoSocialWithMarki.com
What are your KEYWORDS?
www.GoSocialWithMarki.com
Rewrite Your Bio and Resume Using Your Keywords
www.GoSocialWithMarki.com
Own Your Name and Brand
Brand Everything to YOUSOCIAL ME YOU
Facebook https://www.facebook.com/marki.lemons
LinkedIn http://www.linkedin.com/in/markilemons
Twitter https://twitter.com/MarkiLemons
Blog http://www.markilemons.com/
Tumblr http://www.tumblr.com/blog/markilemons
Yelp markilemons.yelp.com
Foursquare https://foursquare.com/markilemons
Pinterest http://pinterest.com/markilemons/
About.me http://about.me/MarkiLemons
Instagram http://web.stagram.com/n/markilemons/
Pinstagram http://www.pinstagram.co/#/markilemons
www.GoSocialWithMarki.com
Why Social Media?
Social Media Networks
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243
Social Media Networks
Some more numbers
of online users rely on social media before making purchase decisions.http://www.nielsen.com/us/en/newswire/2012/how-connectivity-…
of consumers say they will change their shopping behavior in response to social media content.
of consumers rely on social media to influence their purchasing decision (ODM Group)
of consumers cite social networks as a way they discover new brands, products or services: http://www.emarketer.com/Article/Social-Media-Weaves-Its-Way…
46% 85%
74%
33%
Strategies – Marketing
VS
@MarkiLemons
Strategies – Choose Networks and Demographics
Strategies – Create a following
Strategies – Amplify your Success
Strategies – Drive traffic to your website
Strategies – Paid Marketing
Strategies – Pick your best content
Strategies – Clear plan to conversion
Marketing Tactics – Schedule and Streamline
• Spend an hour a week planning a social media calendar for that week
• Schedule content so you don’t have to be there when it posts!
• Use tools that allow you to post to more than one network at a time
• Use shortened links to track success (bit.ly, ow.ly , etc)
Marketing Tactics – Schedule and Streamline
@MarkiLemons
Marketing Tactics – Listen Smartly
• Upfront Effort
– Research (3-6 Hrs.)
– Startup (5-10 Hrs.)
• Recurring Options
– Light: 1-5 Hrs. / Week
– Involved: 5+ Hrs. / Week
A few models and commitment levels
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• Map your customers to knowledge of network demographics
• Find businesses like yours that are successful. Learn.
• Determine mix of Marketing/Selling/Support business goals
• Talk to an expert
• Be realistic
Research (3-6 Hrs)
@MarkiLemons
• Create a rich social rich profile on targeted social networks
• Create a landing page to collect email addresses
• Sign up for a productivity tool , mobile too.
• Follow/like 3 influencers, 3 customers, 3 competitors
• Fill your first content calendar
One Time Startup Effort (5 – 10 Hrs)
@MarkiLemons
• Research what’s new this week (new products/trends?)
• Fill your content calendar for the week , including 3 original pieces of content (could be just a tweet)
• Engage with 3 customers, 3 influencers each week
• Spend 10-15 minutes a day scanning
Ongoing work (1-5 hrs / week)
@MarkiLemons
• Decide whether to outsource or go in house
• Content!
• Develop a paid advertising strategy
• Run a monthly contest to build lists
• Spend 1 hr a day engaging (split AM/PM)
• Measure success
Ongoing work (5+ Hrs/Week)
@MarkiLemons
GoSocialWithMarki.com
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www.GoSocialWithMarki.com
Local Business Tool
Local Business Tool
By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with
social media.
www.GoSocialWithMarki.com
How Much Money Have You Spent?
It is all in the conversion
GoSocialWithMarki.com
GoSocialWithMarki.com
