social media for real estate professional - zacd
TRANSCRIPT
Social Media for Real Estate Professionals
@ideasandrew
1 handle
2 Books
SpiritofService
3 Awards&Portals
M E D I A
4 Domains
5 DifferentCareersin30yearsThe image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
1987-1993 1993-1998 1999-2005
2005-2009 2010-
6 YearsinSpeaking;Training&Consultancy
7 TeachinCPEsorAdultLearningInsLtuLon
8 Client
#1–ContentCrea,onStrategy
#2–SocialMediaEngagement
#3–PersonalBrandingonLinkedin
#0–DigitalMarke,ngOverview
InfluencerMarke,ng
DigitalMarke,ngOverview
SearchMarke,ng DisplayAdver,sing ContentMarke,ng
SocialMediaMarke,ng
ClientRela,onshipMarke,ng
NicheDigitalMarke,ng
#3-PersonalBrandingonLinkedin
Concise,ImpacMulProfileHeadline
HaveanuniqueLinkedinURL
WellWriSen/DevelopedSummary
1.Whoareyou?(Personality)
2.Whatdoyoudo?(Role)
3.WhyIamunique?(XFactor/USP)
ShowcaseYourSocialPorMoliowithrelatedlinks
Summary WorkExperience
WellDevelopedSkills&Endorsements
TopskillsBeSer!
GoodskillsGood!
WellConstructedListofProfessionalExperience
WorkExperienceGood!
WorkAchievementBeSer!
IncreaseYourConnec,onSystema,cally
Installthishabit!
• Digoutoldnamecardsandlookforallofthem
• LookouteveryoneyoumeetonLinkedinaOeryouhavereceivedtheirnamecards
• PutyourLinkedinURLonyouremailsignature
Recommenda,onsfromCustomers&Colleagues
• Howdidyouknowme?• WhatdidIdoforyou?• Howdoyoufeelaboutmyperformance?
• Whatarethreeworkethicsyoulike?
LeadingQues,ons:
EstablishThoughtLeadershipthroughLongPost
• HaveacompellingLtle• Insertaengagingvisual• Writewithsub
headings• Putconclusioninthe
beginning• Shareitonyourother
plaVorms
InvolvementinSelectedLinkedInGroups
• Searchfortopicsofinterest
• Joininthediscussion
• Askforopinion
• Contributetoopenques,ons
• Shareyourexperience
• Createyourownspace
HonorsandAwards
• AwardName
• NameofPresenter
• YearofAward
• 50-wordDescrip,on
Language(Dialect)Proficiency
HighlightedProjects
Publica,ons/WriSenWorks
• PersonalBlog
• Ar,clestothepress
• Contribu,ngauthortoabook
• Whitepaper
• Wikis
• MediaAppearance
Volunteer
Whathaveyoudone?
Whatareyoulookingfor?
Whatdoyoucareabout?
“All-Star”LinkedinProfileCheatsheetü ProfessionalProfilePhoto(Headshot)ü Concise,ImpacVulProfileHeadlineü WellWriYen/DevelopedSummaryü WellConstructedListofProfessionalExperienceü WellDevelopedSkills&Endorsementsü Recommenda,onsfromCustomers,Peers&Colleaguesü InvolvementinSelectLinkedInGroupsü HighlightedProjectsü Publica,ons/WriYenWorks