Social Media for Product

Managers

Luke Brynley-Jones - @oursocialtimes

Getting Started – Investing Time

Research

• Competitor analysis - Scoutlabs

• Twitter - TweetDeck, Hootsuite

• Blogs – Technorati, PostRank, Wikio• Blogs – Technorati, PostRank, Wikio

• Identifying and connecting with influencers

Skyttle / SocialMention / Klout / Google Realtime

TweetDeck for Research

Scoutlabs – Competitor Analysis

Mentions in Forums

Mentions in Forums

Feedback

• Questions / polls / surveys (LinkedIn / Yahoo)

• Communities / Groups / Networks (Ning)

• Forums / blogs • Forums / blogs

• Listening

Radian6 / Brandwatch / Scoutlabs /

Scoutlabs – Listening

Radian6 - Listening

Management

• Wiki - Repository of everything

• Pidgin - Chat-rooms for teams

• Basecamp – Project management• Basecamp – Project management

• Google docs – Gantt Chart

• Trac – Ticketing (with wiki)

Pidgin Chat – Team working

Google docs – Gantt Chart

Marketing

• Recruiting Advocates

• Crowd-sourcing problems

• Providing incentives

• Creating a knowledgebase• Creating a knowledgebase

Lithium / Jive Technologies - Social CRM

Some useful Resources