social media for nonprofits: ms ngo connection days in bacolod & cebu 2011
DESCRIPTION
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.TRANSCRIPT
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Shai Coggins {Manager, Content & Community, Connecting
Up, Inc} Follow: @shaicoggins + @ConnectingUp
Social Media for Nonprofits
Engaging content for communities in the digital age
NGO Connection Days
Bacolod - CebuNovember 2011
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Social Media Growth Stages
Which stage is your organisation at?
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Social Media Strategy
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PLANIdeas on how to plan your social media
use
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Top Tip: ASK AWAY!
What and who are you using it for?
How will you manage it?
What does success look like?
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PLATFORM + PURPOSE
Listening• Follow searches, trends,
people, and topics of interest (#npau #socent #sm4np...)
•What are others saying about you?
Sharing•Tell others about you
•News and relevant information
Engaging & Connecting•Communicate with
stakeholders•Rich media experience
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YOUR AUDIENCE = Who? Where?
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Web & Mobile Use
Source: Burson-Marsteller, Aug 2011
Over 1,300% growth
In Internet use
30%Web Acces
s80+%Mobile
Use
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Filipinos in Social Media
Philippine users love social networks, micro blogs, and professional networks
Preferred social network: Facebook
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Web & Social Media Use in the Philippines
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TALKING POINTS: What do they want to
know?
TOPICS - How do you know what they want to know?
SOURCES - How do you find the right places to source information?
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EXECUTETools you need to make the most out of
social media
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Content
Calenda
r PostingClient
Outlook Calendar
Tools for
Learning
HootSuite, TweetDeck,TwinBox (Twitter in
Outlook)
Blogs, books,
workshops,
webinars
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MEASURE & ANALYSE
How to measure success in social media
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TARGETS: What does success look
like?
Analytics - Measurement: Quantitative and Qualitative
More / Better = Is it serving your needs?
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Social media dashboard:
Excel spreadsheet + Word report
Social media dashboard:
Excel spreadsheet + Word report
AnalyticsAnalyticsAnalyticsAnalytics
TwentyTwentyFeetFeet
TwentyTwentyFeetFeet
HootHootSuiteSuiteHootHootSuiteSuite
PostPostRankRankPostPostRankRank
Bit.lyBit.lyBit.lyBit.ly
TweetTweetReachReachTweetTweetReachReach
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Philippine Nonprofits in
Social MediaBest practice case studies
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Social Media Score
Give your organisation points
in the score sheet...
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League of Corporate Foundation
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Tuloy Foundation, Inc
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Philippine Red Cross
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Top TakeawaysHow do you make things happen?
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Have a plan, then
execute and measure!
Listen, share,
engage, and
connect.Integrate social media with overall comms.
Create
talking
points.
Own your
space!