social media for non-profits - primer

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What can SOCIAL MEDIA do for my non- profit? by Aneta Hall Trends in “Social Media for Social Change” Examples of non profits’ usage of Social Media Setting expectations Getting started AGENDA

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Presentation prepared for a local non-profit in Stamford, CT area to encourage their participation in Social Media channels.

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Page 1: Social Media for Non-Profits - Primer

What can SOCIAL MEDIA do for my non-profit?by Aneta Hall

Trends in “Social Media for Social Change”

Examples of non profits’ usage of Social Media

Setting expectations

Getting started

AGENDA

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BLOG

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Social Media for Social Change

CITIZEN JOURNALISM - Social Media users are where news happen / help spread information faster than traditional media

MICRO-FUNDRAISING Red Cross “Help Haiti” $10 donations through SMS/text messaging raise $18 million.

WORD OF MOUTH / VIRAL MESSAGE SPREAD - volume of mentions & global reach of Social Media channels rivals those of traditional media

#IranElection: 2 Million tweets, 1 in 4 tweets were re-tweeted

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Major Non-profits using Social Media

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Can YOU (small non-profit) use Social Media successfully to…?

Publicize your causes

Find new volunteers/donors

Engage with members

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http://www.stamfordymca.org/

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http://www.domuskids.org/

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http://www.linkedin.com/groupRegistration?gid=1837480

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http://www.steppingstonesmuseum.org/

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OK, I am excited…

HOW DO I GET STARTED?

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Social Media are tools in your marketing toolbox.

SOCIAL MEDIA = TOOLS in your marketing toolbox.

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How to get started…

Step 1:

listen

Step 2: be there,engage,contribute

Step 3:

build audience,relationships

Step 4:

capitalizeon your investment

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More Info.

Beth Kanter’s blog CT Association of Non Profits LinkedIn Group Jeff Pulver’s book “Read This First: The Executive’s

Guide to New Media” available on Amazon