#NH4NPAn overview of how social media

can benefit non-profit organizations

The Team

@katelynnmoreau

@acptachi

@hannahrose41

@megangriffo

#NH4NP

NPO #sm goals

Communication & Volunteers

Fundraising

Disaster Response

Spread the Word

Facebook Gifts

United Way of CNY

Kelly Griggin | Marketing Director for The United Way of CNY

@Kcools12

895 Followers

411 Likes

21,340 total YouTube views

“Open and easy communication translates to great ideas and more volunteers,” Kelly Griggin.

Home HeadQuarters

Karen Schroeder | resource development and government relations manager at Home HeadQuarters

@KarenJSchroeder

224 followers

491 Likes

70 followers

11 shared videos

"If we tweet about them, then they know they're in our thoughts," Schroeder said. "This beneficial relationship could lead to grants in the future."

#BlockBlitz—Funding

The American Red Cross

Wendy Harman

@wharmanDirector of Social Strategy

@redcross, @CNYRedcross

facebook.com/redcross

+redcross

youtube.com/amredcross

Internal Disasters - (A Twitter “ooops”)

Response

Don’t Fear Mistakes

"Our first instinct was to delete it but we didn’t. She and I came up with the response and went ahead and posted it. I think we provided a real window of what’s happening behind that curtain. I was like, Wait a minute this is our chance to show that we’re human.” - @wharman

External Disasters: Hurricane Sandy

#NH4NP