What opportunities does Social Media present for Museums

to reach new, wider Audiences?

Gavin Brockisfor SWMDP

#digital_engagement

#storytelling

“Technology is the campfire around which we tell our stories”

Laurie Anderson

#voices• Interact• Involve• Connect• Share• Suggest• Comment• Like• Follow• Favourite• Friend

#participate

“These are people who live increasingly digital lives, where they are not spectators, but active participants, positively engaged through outreach programmes and projects.”

Jim Richardson – MuseumsNext

#audiences

#audiences

schools families teachers digital

natives institutions

researchers visitors to

other museums!

#data

Feedback • Analytics • Metrics • Visitor Experiencecan inform your Digital Engagement Strategy

#community

#community

“You are what you share”We Think: The Power of Mass Creativity

C.W. Leadbeater

slideshare.net/gavinbrockis

ask • listen • share