Be open-minded, there is much to learn

Be open-minded

How can I integrate (rather than reject)?What opportunities are there for me?

What risks to mitigate for our organisation?

Agenda

World & Australia internet trends

Organisational change

You.

Your organisation

Your organisation

Agenda

1. Insight to Social Media - trends and case studies.2. Discussion.3. Social Media in Business4. Discussion: What is important for BDM?5. You.6. Next steps.

What is Social Media?

Fastest-Growing Social PlatformActive Twitter users 288 million.

21% of the global internet population now use Twitter actively on a monthly basis.

Monthly active users grew 40% Q2 to Q4 2012.

Technology is useful and user-friendly

(to increasing numbers of people).

People find interesting information...

…and share it.

TV is social

Going in.

Sharing what’s

happening inside.

Essential Baby.139,000 parents leaving 10,000 posts a day.(Australia’s largest online community for women.)

Social media is about individuals, users and consumers,

…and the dynamics that operate inside groups and networks.

It is integrated in our lives.

And becoming more and more helpful.

Data gets you walking

And Social Media is ubiquitous

Politics and

Media are using a lot of ‘Social’

now.

Increasing use of Mobile + Social.

Many organisations are working out how to integrate the internet

into their processes.

The best case study is your own.Leading organisations have explored &

have learnt how to leverage.

Individuals are learning.

The reasoning is there

Customer service

through new channels is expected

(though doesn’t have to be 24x7 if

communicated well)

Technology connects many (relevant) people.

Focused words reach many.e.g. Queensland floods on Twitter

Tech is becoming more helpful

Each generation explores, learns and refines for the next.

With ease of tech comes learning & philosophical questions

Next step: Learning how to integrate the internet in your life.

Workforce changes

The global economy and micro sourcing creates pressure for individuals to become more strategic

(as does increasing computing and robotics).

Workforce changes

Global market, cheaper tech and interconnectivity leads to greater ease for new market entrants.

http://FixMyStreet.com

‘Crowd’ generated information.

Crowd-funding: Quicker action

Crowd-funding: Quicker innovation

“Mash-ups”: data combined – e.g. information from the ‘crowd” overlayed on a map

Online Word of Mouth

Organisations monitor sentiment

Social recruitment73 percent of employers use online social media sites in recruiting

People tap their networks, passing through trust barriers

49,501

14,878

Discussion: Which trends are important to you &

your organisation?

Organisational Change

Ref: @armano again

Ref: @armano again

When one person isn’t happy it can

spread quickly.

Poor online words disrupt

an organisation.

5 star service wins.

Collaborative cultures meet faster needs.

Organisations are experimenting and finding how to best use Social Media

Early adopters of Social Media (8+ years experience) reach their customers in unique ways.

http://www.socialmediaexplorer.com/social-media-marketing/what-zappos-insights-can-teach-us-about-social-media-values/

Staff can pioneer ideas and lead their organisation to understand.

“Hey Crowd, what are your ideas for our organisation?”

Which idea is most important?

Ford “The major take-away was, if you’ve got a good product, turn it over to your customers. Let go of your fear. Turn it over to your customers and let them tell your story. Why? First, we had a really good product that we were proud and very confident in.

“Second, people don’t trust big companies and government the way they used to. They trust third parties… the media, academics, analysts… But more importantly, they trust people like themselves. That’s exactly what we did with the Fiesta movement. We had 100 people (each provided with a Fiesta and instructed to do some story telling on social media platforms). If you couldn’t find someone in that 100 that was a bit like you, then that was our fault.”

Internal Policy

Using online well can lead to your organisation to be more productive, innovative, an easier place to work,...

e.g. Zappos

WANTED: faster communication.

Organisations’ charts are changing

Ref: @armano again

Great service and clear communication face-to-face and online assists your organisation.

BONUS!

Discussion: What is important for us to do now?

It’s about YOU.

Sharing over time

Observe Start to share

So MuchValue

Professionals are developing personal brands easily & quickly

The internet created a global economy.

What’s your niche?

What are you known for online?

What do you look like on Google?

Employees profiled (& trusted).

What happens ‘inside’ can be seen more often now.

Tips: Personal branding1. Professional background (& niche) on Linkedin.2. A free professional website – e.g. about.me3. Thought leadership on Twitter, Facebook and blogs.

Tips: Using Social Media

• Listen: what are people interested in & conversing about? • Sharing:

– Have courage!– Remember sharing value will give you benefit longer-term

• Ask for comment• Provide opportunities for others to add their wisdom

Tips: Get Involved“Take it seriously. Invest the time.It can be used trivially (and then so can a telephone)

It can be incredibly powerful, incredibly influential

Traditional media will become less of a focus. Online Word of Mouth increasingly important

Tip for CEO's is get to understand it yourself. Use it yourself.”

Visit the Savage Truth at: http://gregsavage.com.au/

If you don’t yet know about online media, get involved. Theory is very different to taking time to blog / tweet / use Facebook / YouTube. Personal use is different to business too.

Learn what works, what’s appropriate. Ask for tips from others. Share what you learn.

Involve people in your area who have used online media a lot. Encourage others to use.

Tips: Social Media

Tips: Managing more information

Allow the things that matter to reach you. Turn off the rest.

Discussion

Next Steps

May you FLY high!

Thank you.

Samantha Bell ~ CEOInternet Business Strategy and Social Media Coaching.

Checkin to Runway Digital’s Pinterest board for references to material in this presentation.