social media for learning professionals
TRANSCRIPT
Welcome ASTD New York Metro Members & Guests
David Kelly, CPLP, CRPPresident, ASTD Long Island(516) [email protected]
Social Media for the Learning Professional
Social Media for the Learning Professional
What’s your Social Media Usage?
4. I create and share content, spearhead discussions, and teach others
3. I actively use my accounts and connect with others
2. I have accounts, but don’t use them much.
1. Social what?
Social Media for the Learning Professional
Expectations……
What would you like to get out of this session?
Social Media for the Learning Professional
Objectives…
Social Media, Social Learning, and the Convergence of the two
Where does the majority of learning take place?
The most popular social media tools in learning: Facebook, Blogs, LinkedIn, and Twitter
Social Media for the Learning Professional
What is Social Media?
Image from Wordle.net
Social Media for the Learning Professional
What is Social Media?
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
via Wikipedia.org
Social Media for the Learning Professional
What is Social Media?
When most people think of Social Media, they think of the most commonly used tools.
Social Media for the Learning Professional
What is Social Learning?
Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior.
via Wikipedia.org
Social Media for the Learning Professional
What is Social Learning?
Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior.
via Wikipedia.org
Social Media for the Learning Professional
What is Social Learning?
It’s ALLSocial Learning
Well… MOST of it is anyway.
Social Media for the Learning Professional
Why Use Social Media for Learning?
• Collaboration• Reduced Costs• Strengthen Culture
• Build Teamwork• Enhances Communication
• Knowledge Management
• Reduced Costs• Supports Diversity
• It’s what the learners want…
Social Media for the Learning Professional
The 70:20:10 Learning Paradigm
• 70% of learning & development activity takes place from real-life and on-the-job experiences, tasks and problem-solving.
• 20% comes from feedback and from observing and working with role models.
• 10% comes from formal training.
Princeton Learning Philosophy: http://www.princeton.edu/hr/learning/philosophy/
Social Media for the Learning Professional
How do Employees Learn?
The Traditional Model of Workplace Training
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HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth
Social Media for the Learning Professional
How do Employees Learn?
This is Where the ‘Real’ Learning Takes Place
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HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth
Social Media for the Learning Professional
Current Examples of Social Learning
• Mentoring• Role Plays• Teleconferences• Games• Field Trips• Icebreakers• Group Projects
• Case Studies• Coaching• Round Robins• Teach-Backs• Discussions• Compare/Contrast• Debrief
Social Media for the Learning Professional
The Convergence…
Social Media is not new.
Social Learning is not new.
What is new is the convergence. Social media technologies have advanced to a point that they are no longer a barrier to social learning. They can now be used to support and enhance social learning
Social Media for the Learning Professional
The Tools
Social Media for the Learning Professional
What is a BLOG?
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
via Wikipedia.org
Social Media for the Learning Professional
The Benefits of Blogs?
• Free• Easy To Use• Controllable• Trackable• Encourages
Reflection• Enables
Interaction (via Comments)
Social Media for the Learning Professional
Using Blogs for Learning
Social Media for the Learning Professional
Using Blogs for Learning
Social Media for the Learning Professional
Using Blogs for Learning
Social Media for the Learning Professional
The Tools
Social Media for the Learning Professional
What is a facebook?
Facebook is a social networking service and website launched in February 2004. As of January 2011, Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics.
via Wikipedia.org
Social Media for the Learning Professional
The Benefits of facebook?
• Free, Easy To Use• Flexible• Expansive• Leverages
Existing Tool• Enables and
Encourages Sharing and Participation
Social Media for the Learning Professional
facebook Pages for Learning
Social Media for the Learning Professional
iFrames: facebook Future Learning
Social Media for the Learning Professional
The Tools
Social Media for the Learning Professional
What is a LinkedIn?
LinkedIn is a business-oriented social networking site. Founded in December 2002, it is mainly used for professional networking. LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide.
via Wikipedia.org
Social Media for the Learning Professional
The Benefits of LinkedIn?
• Free, Easy To Use• Leverages
Existing Tool• Enables and
Encourages Sharing and Participation
Social Media for the Learning Professional
The Tools
Social Media for the Learning Professional
What is a Twitter?
Twitter is a social networking and microblogging website. It enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps.
via Wikipedia.org
Social Media for the Learning Professional
The Benefits of Twitter?
• Free• Very Quick• Enables and
Encourages Sharing and Participation
Social Media for the Learning Professional
Social Media for Trainers – Why?
The rules are changing…• 10 Years Ago
“Leave your cell phones home”• 5 Years Ago“Turn off your cell phones”• 2 Years Ago“Set your phones to vibrate”• Today“Please step outside if you need to use your phone”
Social Media for the Learning Professional
The rules are changing…• Tomorrow
“Yes, you may use your cell phone during the session”
This is a huge problem.
Social Media for Trainers – Why?
Social Media for the Learning Professional
The rules are changing…• Tomorrow
“Yes, you may use your cell phone during the session”
This is a huge problem.
opportunity.
Social Media for Trainers – Why?
Social Media for the Learning Professional
Leveraging Social Media
Learners are entering sessionswith the ultimatetool forengagementalready in theirpockets.
Social Media for the Learning Professional
Examples of Social Media in Learning
1. Trainer can receive real-time evaluations (Levels 1, 2, and 3)
2. Learners can easily be engaged before, during, and after a session.
3. Use Social Media to make key learning points stand out.
4. Adds informal learning to formal learning plans.
5. Taking Live Polls from Participants.
Social Media for the Learning Professional
The Back Channel
“A line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker…”
Cliff Atkinson, The Backchannel
Social Media for the Learning Professional
The Back Channel
Participants no longer wait until after a session to perform an evaluation.
Using Twitter and other Social Media tools, participants interact and provide feedback during and throughout a session.
Social Media for the Learning Professional
The Back Channel
Speakers and facilitators have begun to embrace and encourage the Backchannel as a means of collaboration and feedback during a session.
Social Media for the Learning Professional
Live Chats via Twitter
While Twitter is generally used asynchronously, groups have used hashtags and dedicated time slots to create live chats.
Social Media for the Learning Professional
Live Chats via Twitter
A popular chat for Learning Professionals is #lrnchat. Each Thursday features two 90-minute chat sessions, one at 11:30am EST, and another at 8:30pm EST.
Social Media for the Learning Professional
Live Chats via Twitter
These chats are an excellent way to develop your knowledge, skills, and network. For full details visit:
http://lrnchat.wordpress.com/
Social Media for the Learning Professional
Getting Started…
Resources
Social Media for the Learning Professional
Books on Social Media
Social Media for the Learning Professional
Lynda.com Training
Lynda.com has a wonderful selection of technical training videos, including a nice walkthrough of Social Media Applications. You can join for $25 and get a full month of access.
Social Media for the Learning Professional
Twitter Users to Consider
There are millions of Twitter users. Here are a few in the Learning and Development field to consider following:
Quinnovator
arossett
mrch0mp3rs
Ginaschreck
marciamarcia
cindyhugg
taylorperforman emasie
ASTD kenblanchard
LearnNuggets jaycross
bschlenker
TerrenceWing
tonybingham
lrnchat
tmiket JaneBozarth
tomkuhlmann
ASTDLI
bobpikectt
JIMPACT
TheBobPikeGroup
Social Media for the Learning Professional
Your Homework!
Win a copy of
this book!
Social Media for the Learning Professional
Your Homework!
To be eligible to win the book raffle, simply do the following:
• Create a facebook Account• ‘Like’ the Misadventures in
Learning Fan Page• Post one example of how you
will use Social Media to enhance your Learning Programs
Social Media for the Learning Professional
Your Homework!
Everyone who completes the three steps by MIDNIGHT FRIDAY will be entered into a raffle to win the book.
The winner will be announced Monday on the ASTD Long Island Fan Page.
Social Media for the Learning Professional
Questions???????
Welcome ASTD New York Metro Members & Guests
Thank you!