social media for kiwanis
DESCRIPTION
Catherine Tryon presents Social Media for the La Crosse Kiwanis ClubTRANSCRIPT
Social Media for La Crosse Kiwanis
withCatherine Tryon
Agenda
What is Social Media.
Why use Social Media.
How to use it for Kiwanis Clubs
Where is Social Media going?
Why is Social Media all the Rage?
Users are creating the content like never before.
Gone are the Mass Marketing days and one way messages.
Publishing content is free and easy.
It’s turbo charged Word of Mouth.
A “Trust Economy” is emerging.
50% of Americans use some form of Social Media
What is Social Media?
Connect with friends, former classmates.
Make money.
Network with business professionals.
Market your products or services.
A way to waste a ton of time!
Popular Social Media Tools
Twitter.com
LinkedIn.com
Facebook.com
Sign up for free at these sites, create your profile, look for friends, get comfortable moving around, create groups or discussions.
The Social Media Structure
Social Media Tools
Blogging Micro blogging Online networks Video sharing sites Live video streams Social bookmarking sites Social news services Wikis Product review sites Event scheduling sites Picture sharing sites
Why use Social Media?
Social Media is changing the way we communicate with one another.
How we communicate shapes how we relate to our friends, our clients, the public and brands.
Permission based Increased transparency Extended reach
Trust is the Currency of the Social Communities
People buy from those whom they know, like and trust.
You can create, participate and engage within these communities.
The Strategy
Share
Network
Publish
Listen
Work Your Online Strategy
Publish: Create interesting & helpful content
Share: Engage in the community discussion
Network: Build honest & authentic relationships
Listen: What is the conversation in the community?
http://search.twitter.com
http://blogsearch.google.com
http://www.technorati.com
Define Your Goals
Grow club membership
Coordinate volunteers
Coordinate events
Manage committee communications
Distribute information from “the source”
Grow community awareness
Match the tools to the strategy
After you know what you are trying to do, select the best tools to execute your strategy.
Learn about the tools and which ones will help you achieve your goals.
Using the best tools doesn’t guarantee success or solve all marketing problems.
Define Success
Develop member community Increase member engagement
Opt-ins for e-newsletter or e-mail
Subscriptions to blog
Expand donor base
It’s all about community
The most successful communities online tap into our basic human nature: We want to belong. We want to make a difference in the
world. We want to be heard.
Create relationships that satisfy those needs.
Where is Social Media Going?
Your profile is becoming portable One username One password
Remember…
Anonymity is giving way to authenticity.
Trust is the new Currency.
You bring your real life relationships with you online – consistent in both.
Be Transparent & real.
Here’s how I can help you
Brown Bag Lunches
2 or 3 hour Seminars
Teleseminars
Online Reputation Management
Social Media Strategy & Consulting
Thank You!
Phone: 608.843.2345
Email: [email protected]
www.facebook.com/catherine.tryon www.linkedin.com/in/catherinetryon www.twitter.com/catherinetryon