Social Media for Job Searching

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Careers and Employability CentreSocial Media for Job Searching

By the end of the session you will:get tips on how tobuild an active social media profile that markets you wellknow how to use social media to:get ideas of what to do with your degree;research and look for job vacancies;network with employers

Outcomes of the session

Social media has become an integral part of the job search and application process, standing alongside CVs, applications and interviews as a tool for getting the job you want.Using good social media can help you research what's out there and put you in contact with employers and their vacancies.Social media is also a great graduate recruiter in its own right with many of our recent graduates getting Brighton based or national jobs in the rapidly growing communication, marketing, advertising, business and IT related industry.

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Social media offers the opportunity to build a strong online profile that attracts recruiters.

Create a strategy to optimise your presence by:using a consistent username and image across your Facebook, LinkedIn and Twitter profileshighlighting your location general, not specific!highlighting the type of work youre looking for

Follow, network and engage with:companies you want to work forrecruitersleaders in the job area youre interested ingroups active in the sector

Set up job alerts!How can YOU use social media for job searching?

Build strong ACTIVE online presence your online brand!3

Employers and recruiters use it too!

Recent research indicated that more than 50% of employers view candidates social media profiles before making a job offer.

This led to the majority of recruiters reconsidering their decision.

What image is your social media presence projecting?

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Your digital footprint

A photo a friend has tagged you inYour Facebook account (if not high privacy settings)A guest blog post you have written, or your own blogA review you have left on a websiteYour Tweets on Twitter

Facebook profile pictureFacebook banner Facebook groupsInstagram TumblrPinterest Comment boardsForums Flickr YouTube School yearbook onlineEverything on the internet that is about you!

This could include a profile on Facebook,Twitter or LinkedInphotographs that you, your friends or family have posted onlineanything you have written or that has been written about you, for instance on public discussion/comment boards, blogs, or in articles.

First impressions used to be at interview now they happen online. Have you checked your Digital Footprint? Who has Googled themselves recently? What did you find?Definitely recommend doing that make sure you dont have anything damaging, from photos to blogs. Social media is strongly optimised on search, so usually LinkedIn profiles come top when you search on a name. Then Twitter and Facebook.

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So think about data protection

Think carefully about :Keeping your social and professional profiles separateMedium selection think about what to include where!Content selection professional, appropriatePrivacy settingsSecurity

Positioning your online profile

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Online networks

Where are the people in the sector youre interested in making contact?A professional looking online presence can help you to make contact with people working in the sector you are interested in.You can add examples of your work on web pages, blogs, online videos.This is important in media/creative industries.

Linked In or similar professional networks may help Your Facebook presence should be professional and well maintained (appropriate use of privacy settings) Branch Out is a Facebook career networking application Twitter can be used to follow and engage with people and organisations in sectors you are interested in.

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Choosing the right medium Social media use in fruit!

Im eating a #grape

I like lemons

Heres a video of me eating a melon

Heres a great photo of some pears

This is where I bob apples

Heres how to make a great smoothie

Im listening to Raspberry Beret

Anyone want some bananas?

Snap of my fruit face!

Social media in the language of fruit (used to be donuts got healthy!). What would you say LinkedIn is, in fruit terms?

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LinkedIn

My skills include apple pickingIm qualified in banana peelingI work in the fruit industryIm interested in the future of fruit freshnessIm connected to fruit growing expertsHeres a video / photo / recipe for a smoothieHeres my blog about the best fruit diet

Some examples of LinkedIn in fruit terms more than just a CV, or a list of sales contacts. And not just somewhere to go when you want a new jobs we want LinkedIn to be relevant and useful for you on a daily basis.

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11The Worlds Largest Professional Network467,000,000+ membershttps://press.linkedin.com/about-linkedin

12M+

Canada

128M+

USA

25M+

Brazil

7M+

Australia

138M+

EMEA

35M+

India

4M+

South Africa

5M+

Turkey

8M+

Italy

11M+

France

8M+

Spain

6M+

NL

20M+

UK

2M+

U.A.E

2M+

Sweden

8M+

Mexico

20M+

China

5M+

Russia

8M+

DACHOnline networks

2 new members per second. Students / recent Graduates is the fastest growing demographic on LinkedIn.Over 40 million students and recent graduates using LinkedIn

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Facebook

Create two profiles identify key words to use on your professional one!Provide details of education, work experience and skillsGet involved joining relevant groups, liking and sharing companies youre interested in.Use Facebook jobs boards (eg. INDEED) and individual company careers pages to set up job alerts

Top tips for job search with

Create two profiles identify key words to use on your professional one! Have proper security settings on your private facebook account.

On your professional site, provide details of education, work experience and skills.

Get involved joining relevant groups, liking companies youre interested in, do they encourage you to post questions may help you establish a relationship and increase your understanding of this career/sector

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Twitter

Follow accounts find out about whats happening now in the industry you want to work in Search for opportunities using the search toolGet involved tweet, retweet

Top tips for job search with

Follow account following relevant companies better feel for their organisation. Find accounts that are influential in your chosen sector keeps you up-to-date on latest news and help you make link-minded connections. Great tool for increasing your commercial awareness and job market knowledge.

Search for opportunities use their search tool, with specific keywords and hashtags. General terms like #jobsearch work well.

Get involved tweet about work experience, reply to posts, retweet from relevant accounts develop a positive footprint by commenting on key issues affecting the industry you want to work in.

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LinkedIn

How to give yourself the best chance of successWhat you knowWho you knowWho you are

Our value propositions for members three ways that LinkedIn helps its members 17

Complete your profile, 100%Build your networkJoin relevant groupsGather recommendations and endorsementsApply for jobs

Top tips for job search with LinkedIn

Complete your profile, 100% - write a profile and summary that includes key words in that job sector.

Build your network connecting to at least 50 contacts will increase your chances of getting in touch with the right people

Join relevant groups connect with people by joining groups and following employers helps you keep abreast of industry news and identifying key players etc.

Gather recommendations and endorsements boost the strength of your profile. Get in touch with colleagues, lecturers, employers etc. to ask for these.

Apply for jobs set up job alerts and apply direct through LinkedIn.18

100% profile completion

Add info and maintain your profile on a regular basis

100% complete profiles are 40x more likely to receive opportunities.

There are lots of sections you can complete the more the better. Its not all about work experience. Include your Languages, University teams or organisations, projects and certifications.Even your Interests can be useful people make deeper connections with those people they see with shared interests. Hey, he does Karate!19

Your LinkedIn profile

Making you more visible to potential employers and recruiters:

Professional but friendly looking photo

Write an attention grabbing headline put in that youre job hunting

Write a compelling summary

FIRST IMPRESSIONS COUNTSelect a photo that represents how you want to be seen at work. Missing a photo consciously or subconsciously you get missed people focus on the photos, not the silhouettes. We are social. You dont have to enlist the help of a professional photographer. Think about matching the dress code of the profession you are looking to get into (e.g. City career = suit ; Web Dev = casual). Be alone in the shot and you can even take a photo with the help of a friend.

Your headline is important as (with your name and photo) it comes up in search results, in groups, and is basically the first thing people see.The headline is a great way to show your value and passion in one quick line. Let the reader (recruiter?) know what you are all about right away.Inspire them to read more.

Adding a summary of 40 words or more makes your profile more likely to turn up in a future employers search. Your Elevator Pitch.A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.

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Job search using LinkedIn

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Send personalised invitations with contextGrow your network22

Start at the profile to ensure you have the option to create a personal message.

If you are connecting to someone you know well, then fine, no need to write a personal message. But if it is someone you do not know that well, then the personal message is CRITICAL.Do not leave the default I'd like to add you to my professional network on LinkedIn. Go to the persons profile (good to read up) and then select Connect (other places can automatically send with the default message, so do it this way if important). Then you get the dialogue box to include your context and message WHY are you getting in touch?

Employers get a lot of LinkedIn requests making personal contact first can really help with generating an actual connection eg. attending employer events (eg. AMEX careers fair, Uni careers events) ask questions and impress and ask for their contact info..22

Networking using LinkedIn

Ask questionsBuild a reputation

Networking using LinkedInStay in touch as your network growsDo people favours!

Careers research using LinkedIn

Careers research using LinkedIn

Can use this to:Find people you want to networking withGain ideas of what to do with your degreeGet ideas about key industries in different sectors26

Learn about industry sectorsCareers research using LinkedIn

Key employers in different sectorsKey competitorsKey players in the industry can you follow them, groups you could join so that you could link with key players?

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Social media can help you to:

Generate careers ideas

Find out about jobs youve not considered

Find out what a job is really like insider information

Ask how your skills and interests fit those of the job

Explore the hidden job market- where jobs arent advertisedOpportunity to ask for work experienceUsing networking for career planning

Confident networking

Key to job searching online building up a positive and active online presence, your more likely to get noticed!29

Traditional face to face networking Now augmented by online social media Working the room Working the world wide web

What is networking?

REMEMBER..We all have networksYou have probably already used networking skills (finding work experience/ part time work)Most people are flattered to be asked for adviceThere are many established networks you can use, eg. Sussex alumniIt never hurts to ask someone (tactfully) for help - they can always say no!

Unsure about networking?

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Connect to people you know

who know other people

Who to connect with?Work colleagues

Family / Family friends

Fellow students on your course

Career ServicesTutor / LecturerFriends

You know more people than you think from friends, to people on your course, to people you have worked with even people on teams or bands or groups.The more people you connect with, the bigger your Extended Network. If you know 50 people, and they know 50, and then they know 50 well, thats thousands of people already.And the interesting opportunities come from unknown sources if someone knows you well, they will tell you straight away. But what about someone you dont know sharing a job or working at the company you like and then a mutual friend sharing that post / information suddenly its there in your newsfeed!

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Follow up and keep in touchSay Thank you! Share good news!Offer to help others

Online networking etiquette

Passive (Research)Looking at people related to you or where you are goingLooking at what other people are saying / doing Reading Blogs Researching companies

Active (Communication)Communicating = liking / sharing / asking / blogging / tweeting & retweeting / content creationCreate an ACTIVE online presence!

So employers find you more easily and find an active, positive online presence!34

Social media for job searchSummary

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Want some support?

Careers and Employability Centre

Online e-guidance through CareerHubShort interviews with a careers adviser book via CareerHhub

Events programme employer events and careers workshops (book on CareerHub online)

www.sussex.ac.uk/careers

In the library book appointments, events and also get E-guidance through the As a Question tab via careerhub36