social media for grown-ups #sbo2010
Post on 18-Oct-2014
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This is my 90 minute presentation on social media and small business social engagement that I presented on Wednesday 30th June 2010 at the SmallBizOnline 2010 event at Treetops Resort, Avoca Beach.You can also see the live-blogging of the event on Twitter by searching for #SBO2010TRANSCRIPT
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SMALLBIZONLINE 2010Treetops Resort, Avoca Beach
Wednesday 30th June 2010
Twitter: #SBO2010
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How has online marketing changed how you run your
small business?
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How WILL online marketing change how you run your small business in 2011?
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Are you interested in social media marketing?
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If not, why not?
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Australians LOVE social networking.
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Australians LOVE social networking.
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Australians LOVE social networking.
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Australians LOVE social networking.
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Australians LOVE social networking.
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Australians LOVE social networking.
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Australians LOVE social networking.
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1 out of 2 Aussies use social media on a regular basis
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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On average, Aussies are members of 2 social networking platforms
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In fact, 2/3 of the world’s internet population use social networks on a regular basis.
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51% of 21 year olds have created their own web
content before.
More than 70% of 4 year olds use a computer.
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Still interested in traditional media advertising?
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Only 18% of TV ads generate a POSITIVE return on
investment.
24 of the 25 largest newspapers in the world are experiencing record declines
in circulation.
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Only 14% of us trust ads, but 76% of us trust customer
referrals.
Social media is word of mouth on steroids!
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Today, think about which online marketing platform
best suits your target market, your business and most
importantly, you!
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Is it Facebook?
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Is it Facebook?
The most popular social networking platform in
Australia.
More than 400 million users worldwide. Works in 75
languages.
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Is it Facebook?
Has 2 billion photos uploaded each month and 20 million
users connect with Facebook Pages each day.
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Is it Facebook?
9.2 million users in Australia alone – that’s almost half of
us!
It now accounts for 29% of all time spent online by
Australians.
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Is it Facebook?
Membership has more than doubled in the last 12
months.
We have 172 friends on average on Facebook and
60% of us return DAILY.
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Is it Facebook?
The fastest growing demographic on Facebook is 55 to 65 year old females.
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Is it Facebook?
The second fastest?
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Is it Facebook?
The second fastest?45 to 55 year old males.
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Is it Facebook?
If Facebook was a country, it would be the 3rd most
populated on Earth – ahead of the USA.
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Is it Twitter?
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Is it Twitter?
Twitter grew by 1150% in the last 12 months.
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Is it Twitter?
80% of Twitter usage is on mobile devices which means
when someone has a bad customer experience, they can tell everyone – right
there, right then.
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Is it Linkedin?
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Is it Linkedin?
Linkedin is social media for grown-ups.
There are around 1 million Australians on Linkedin.
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Is it Linkedin?
80% of companies use Linkedin for recruitment of
new employees.
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Is it Linkedin?
The average age on Linkedin is 41, 80% have tertiary
education and the average household income is
$110,000.
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Is it FourSquare?
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Is it FourSquare?
Location-based social networking platform.
Newcomer: Only 1.2 million users
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Is it FourSquare?
Check-ins, Mayors…Really nerdy but is it right for
your business?
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But the real success of content sharing, and the
platform you should SERIOUSLY consider using:
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Is it YouTube?
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Is it YouTube?
YouTube is the second largest search engine after Google.
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Is it YouTube?
13 hours of video is uploaded every minute.
To watch every YouTube video would take just over 500
years.
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Is it YouTube?
1 Billion videos are watched on YouTube every day.
That’s 1,000,000,000...
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The 5 Rules of Social Media Marketing
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The 5 Rules of Social Media Marketing
Listen
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The 5 Rules of Social Media Marketing
ListenIntegrate
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The 5 Rules of Social Media Marketing
ListenIntegrateEngage
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The 5 Rules of Social Media Marketing
ListenIntegrateEngagePromote
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The 5 Rules of Social Media Marketing
ListenIntegrateEngagePromoteMeasure
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Listen
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Listen
Listening should always come 1st.
Listening tools.
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Twitter Advanced Search
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Twitter Advanced Search
You can search:
WordsPhrases
Geographic LocationDates
Even Attitudes
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Integrate
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Integrate
Make social media part of your overall marketing
strategy.
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Integrate
Social media contacts on your business cards.
One consistent message.
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92% of people surveyed said they trusted an account with
someone’s face on it, regardless of the content
they were promoting, compared to an account with
either a logo or generic photo.
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Engage
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Engage
Engage with people on a personal level as well as on a
commercial level.
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Engage
Social media without engagement is a complete
waste of time.
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Promote
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Promote
Don’t over-do it.
Social media your blog
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Promote
Facebook PageFacebook Ads
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Facebook Ads
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Australia 9,200,000Women 4,800,000Engaged 189,540
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Australia 9,200,000Women 4,800,000Engaged 189,540N.S.W. 55,380
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Australia 9,200,000Women 4,800,000Engaged 189,540N.S.W. 55,38030-40 years 12,180
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Australia 9,200,000Women 4,800,000Engaged 189,540N.S.W. 55,38030-40 years 12,180“travel” 620
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Estimated reach = 620
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Australia 9,200,000
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Australia 9,200,000Males 4,098,720
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Australia 9,200,000Males 4,098,720Single 988,000
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Australia 9,200,000Males 4,098,720Single 988,000
13-20 years 287,800
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Australia 9,200,000Males 4,098,720Single 988,000
13-20 years 287,800Birthdays 200
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Australia 9,200,000Women 5,100,000
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Australia 9,200,000Women 5,100,000Men 4,100,000
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Australia 9,200,000N.S.W. 2,582,320
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Australia 9,200,000Single 1,852,460
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Australia 9,200,000Single 1,852,460
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Australia 9,200,000Single 1,852,460
Relationship 1,576,340Engaged 324,240
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Australia 9,200,000Single 1,852,460
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Australia 9,200,000High School 269,240University 140,260
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Promote
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Promote
YouTube Viral Competition
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Promote
79.1% of internet users in Australia view online video.
![Page 145: Social Media for Grown-Ups #SBO2010](https://reader033.vdocuments.mx/reader033/viewer/2022061105/544297aeafaf9ff7098b467e/html5/thumbnails/145.jpg)
Promote
YouTube receives 6.17 million monthly Australian visitors.
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Measure
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Measure
The single most important rule.
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Measure
Not gonna measure it? Don’t bother doing it!
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Do something now!
![Page 151: Social Media for Grown-Ups #SBO2010](https://reader033.vdocuments.mx/reader033/viewer/2022061105/544297aeafaf9ff7098b467e/html5/thumbnails/151.jpg)
Do something now!
Time taken to reach 50 million users:
![Page 152: Social Media for Grown-Ups #SBO2010](https://reader033.vdocuments.mx/reader033/viewer/2022061105/544297aeafaf9ff7098b467e/html5/thumbnails/152.jpg)
Do something now!
Time taken to reach 50 million users:
Radio 38 years
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Do something now!
Time taken to reach 50 million users:
Radio 38 yearsTelevision 13 years
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Do something now!
Time taken to reach 50 million users:
Radio 38 yearsTelevision 13 yearsInternet 4 years
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Do something now!
Time taken to reach 50 million users:
Radio 38 yearsTelevision 13 yearsInternet 4 yearsiPod 3 years
![Page 156: Social Media for Grown-Ups #SBO2010](https://reader033.vdocuments.mx/reader033/viewer/2022061105/544297aeafaf9ff7098b467e/html5/thumbnails/156.jpg)
Facebook reached 100 million users in less than 9 months!
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The Million Dollar Tip?
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The Million Dollar Tip?
Think Mobile.
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The Million Dollar Tip?
Think Mobile.
96% of Australians have a mobile phone.
28% have two mobile phones.
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The Million Dollar Tip?
Think Mobile.
There are more SMS’s sent every day then
there are people living on the planet.
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The Million Dollar Tip?
Think Mobile.
A third of all Australians now check their emails on their
mobile phone.
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The Million Dollar Tip?
Think Mobile.
Australians accessing social media sites on their mobile
phone grew 32% in the last 12 months.
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