social media for government
DESCRIPTION
Presented July 6, 2011 for the Joint Cities group at Florian Gardens in Eau Claire, WI.TRANSCRIPT
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
social media forgovernment
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
• Communication tool to reach the widest audience.
• Delivers the message directly to followers without them having to search a web site or other sources.
• Immediacy of getting the information directly in the hands of residents.
• Reach a younger demographic. • Cost is staff time, not financial.• Avoid the middle man (media) in getting
message out.
Benefits of Gov 2.0
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
Government 2.0 is taking a step back to see how we can integrate social media into traditional communication activities to reach a new, wider demographic withminimal cost impacts.
In Essence
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
There are countless situations government agencies have to adhere to that the private sector does not. A few of these issues may include:• Regulating social networks may cause
freedom of speech concerns.• Should government-posted content on a
third-party Web site be considered public record?
Government Challenges
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
• If advertisements show up on a government SM Page, does it imply the state, city, or county is endorsing the advertised product?
• Handling Public Records Issues for Social Media
• Third Party Content.• Content Ownership/Control.• Defamation/Other Torts.• Litigation Impact.
Government Challenges (cont)
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
The important thing is:
WE are where
our CITIZENS
are.
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
So, where are they?
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
City of Eau Claire Efforts• IT planning and strategies• City Administrator advocating for efforts• Social Media Team organized• Social Media policy created• Created social media presences• Departmental trainings• Staff-wide social media training• Ongoing efforts
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
City of Eau Claire EffortsDepartments• Administration: Manager’s Blog,
YouTube, Facebook Page, Manager Page, Twitter
• Hobbs: Facebook• Transit: Facebook, Twitter• Public Works: Blog, Twitter• Streets: Blog, Twitter• Police Department: Blog, Twitter• Parks and Rec: Facebook, Twitter• Fairfax Pool: Facebook
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
Questions?