social media for events - guest lecture stenden hotel management school
DESCRIPTION
Question: feel free to contact me on Twitter @jvthekke or facebook.com/jeroen.hekkeTRANSCRIPT
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social mediabefore, during and after an event
1donderdag 7 maart 13
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http://www.youtube.com/watch?v=WToVoKyK60k
2donderdag 7 maart 13
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3donderdag 7 maart 13
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4donderdag 7 maart 13
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5donderdag 7 maart 13
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6donderdag 7 maart 13
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7donderdag 7 maart 13
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Are we moving?...
8donderdag 7 maart 13
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Vine 6 seconds video
• capture and edit a video
• Owned by Twitter
• Only for iPhone
9donderdag 7 maart 13
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@dove
Our #firstpost on Vine!
Definitely a strike, thanks
to some last pin #magic.
http://vine.co/v/
b52z6ljw1F1
10donderdag 7 maart 13
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@Toyota_esp
Lanzamos el primer spot
en #vine ¿Os gusta?
#toyota http://vine.co/
v/bJJabDT9eZU ” Mola!
11donderdag 7 maart 13
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12donderdag 7 maart 13
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13donderdag 7 maart 13
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LayarAn interactive layer on top of print
14donderdag 7 maart 13
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LayarAn interactive layer on top of print
15donderdag 7 maart 13
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LayarAn interactive layer on top of print
16donderdag 7 maart 13
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LayarHow it works
17donderdag 7 maart 13
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The Next Big Thing?
18donderdag 7 maart 13
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http://www.youtube.com/watch?v=F_DsUl_vqvo
19donderdag 7 maart 13
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From a
microwave
economy
to the ...
20donderdag 7 maart 13
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... feed
economy
21donderdag 7 maart 13
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22donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
Social media before an event
23donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
2.Research how your target group(s) use social media
Social media before an event
23donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
2.Research how your target group(s) use social media
3. Identify the “taste-makers”
Social media before an event
23donderdag 7 maart 13
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24donderdag 7 maart 13
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24donderdag 7 maart 13
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25donderdag 7 maart 13
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25donderdag 7 maart 13
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25donderdag 7 maart 13
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25donderdag 7 maart 13
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25donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
2.Research how your target group(s) use social media
3. Identify the “taste-makers”
26donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
2.Research how your target group(s) use social media
3. Identify the “taste-makers”
4.Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
26donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
2.Research how your target group(s) use social media
3. Identify the “taste-makers”
4.Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5.Create an event on Facebook and LinkedIn
26donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
2.Research how your target group(s) use social media
3. Identify the “taste-makers”
4.Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5.Create an event on Facebook and LinkedIn
6.Choose a #hashtag
26donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
2.Research how your target group(s) use social media
3. Identify the “taste-makers”
4.Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5.Create an event on Facebook and LinkedIn
6.Choose a #hashtag
7.Create rumor with a Facebook or Twitter campaign
26donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
2.Research how your target group(s) use social media
3. Identify the “taste-makers”
4.Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5.Create an event on Facebook and LinkedIn
6.Choose a #hashtag
7.Create rumor with a Facebook or Twitter campaign
8.Make sure that the sign up form works on a mobile device
(iPhone, iPad, Android Tablets)
26donderdag 7 maart 13
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Start with a strategy
1.Set your goals and target groups
2.Research how your target group(s) use social media
3. Identify the “taste-makers”
4.Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5.Create an event on Facebook and LinkedIn
6.Choose a #hashtag
7.Create rumor with a Facebook or Twitter campaign
8.Make sure that the sign up form works on a mobile device
(iPhone, iPad, Android Tablets)
9.Make sure you have an advertising budget
26donderdag 7 maart 13
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27donderdag 7 maart 13
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28donderdag 7 maart 13
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More than 50% of the subscriptions for Social Media Club
Leeuwarden are done after we sent the e-mail newsletter.
29donderdag 7 maart 13
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30donderdag 7 maart 13
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Social media during an event
31donderdag 7 maart 13
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Social media during an event
1.Make sure that you have a good free WIFI
connection.
31donderdag 7 maart 13
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Social media during an event
1.Make sure that you have a good free WIFI
connection.
2.Share the #hashtag
31donderdag 7 maart 13
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Social media during an event
1.Make sure that you have a good free WIFI
connection.
2.Share the #hashtag
3.Be leading in sharing updates, pictures etc.
31donderdag 7 maart 13
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Social media during an event
1.Make sure that you have a good free WIFI
connection.
2.Share the #hashtag
3.Be leading in sharing updates, pictures etc.
4.Monitor during the event
31donderdag 7 maart 13
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socialmention.com
32donderdag 7 maart 13
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Social media during an event
33donderdag 7 maart 13
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Social media during an event
1.Make sure that you have a good free WIFI
connection
2.Share the #hashtag
3.Be leading in sharing updates, pictures etc.
4.Monitor during the event
5.Make sure that you have a livestream
33donderdag 7 maart 13
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34donderdag 7 maart 13
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An Audience with an Audience of Audiences
Make sure the second audiences can also follow the show.
34donderdag 7 maart 13
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35donderdag 7 maart 13
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Free tools for livestreaming
35donderdag 7 maart 13
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Social media during an event
36donderdag 7 maart 13
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Social media during an event
1.Make sure that you have a good free WIFI
connection.
2.Share the #hashtag
3.Be leading in sharing updates, pictures etc.
4.Monitor during the event
5.Make sure that you have a livestream
6.Use a Twitterwall
36donderdag 7 maart 13
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37donderdag 7 maart 13
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It distracts, but it is a boost for Twitter
37donderdag 7 maart 13
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38donderdag 7 maart 13
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visibletweets.com
38donderdag 7 maart 13
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Social media during an event
39donderdag 7 maart 13
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Social media during an event
1.Make sure that you have a good free WIFI
connection.
2.Share the #hashtag3.Be leading in sharing updates, pictures etc.
4.Monitor during the event5.Make sure that you have a livestream
6.Use a Twitterwall7. Invite bloggers
39donderdag 7 maart 13
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Social media after an event
40donderdag 7 maart 13
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Social media after an event
1.After party: share pictures, videos and articles
40donderdag 7 maart 13
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Social media after an event
1.After party: share pictures, videos and articles
2.Monitor social media for feedback and articles
(bloggers)
40donderdag 7 maart 13
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Social media after an event
1.After party: share pictures, videos and articles
2.Monitor social media for feedback and articles
(bloggers)
3.Try to stay connected with the audience
40donderdag 7 maart 13
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Social media after an event
1.After party: share pictures, videos and articles
2.Monitor social media for feedback and articles
(bloggers)
3.Try to stay connected with the audience
4.Ask for feedback
40donderdag 7 maart 13
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Questions?
41donderdag 7 maart 13