social media for engagement and funding in non-profits
Post on 22-Oct-2014
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All non-profit organisations are focused on two things, what they need to deliver and how they are going to fund it. However, in today's hyper connected world these two foci are not enough; they need to think about motivation and engagement too.A presentation on Social Media for Engagement and Funding in Non-Profits for the CLINKS Sustainable Funding Roadshow - Exeter, 1st February 2012TRANSCRIPT
Hey You! What’s in it for me? Linda Parkinson-Hardman
CLINKS Sustainable Funding RoadshowExeter1st February 2012
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
Fundraising and Social Media MythSocial Media Raises Funds ……
Non Profit Social Benchmark report on around 11,400 non profit professionals attitudes found that fewer than 50% got more than $10k directly from Social Media and those that do have tens of thousands of followers and have dedicated staff …
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
But ….
it does gain ground in engaging supporters• who are more likely to use traditional fundraising means• will help you raise your profile in crowdfunding / sourcing competitions• and will share information with their networks
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
Successful Campaigns = Win/WinWin for the Organisation
• More revenue• Greater engagement• Broader awareness
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
Successful Campaigns = Win/WinWin for the Users / Audience
• Better information• Opportunities for participation• Greater control over the things that concern them
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
You Create A Successful Campaign …With Your SIX Honest Serving Men• What• Why• When• How• Where• Who
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
Why? Increased Website Traffic
Broader Awareness
of Organisatio
n
Improved Service to
Users
IncreasedEngagement from Users
Less Reliance on
Grants
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
Why = Whose Needs?
• Need to Know• Need to Grow• Need to Use
Your Users • Need to Serve
• Need to Sell• Need to Report
Your Organisation
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
Why = Motivation is a funny thing
• Need to Know• Need to Grow• Need to Use
Your Users • Need to Serve
• Need to Sell• Need to Report
Your Organisation
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
WHO?“Never treat your audience as
customers, always as partners”• Can you segment by age, gender, race,
religion, language?• Do they have a specific location, health issue or disability?• Are they defined by their economic circumstances?• Do they have a specific role, company or market sector?• What preferences, skills and values might they have? *James Stewart
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
Where?
• Are they in a specific building, town, city or country• Facebook, Twitter, Linkedin, Forums, or Blogs• Are they a closed or open group• Do they want to be public or private?
Where are they ?
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
WHAT?
‘What’ is defined by your goal AND your audience
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Purchase
Free Booklet
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
WHAT?
‘What’ is defined by your goal AND your audience
Share
Purchase
Free Booklet
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
WHEN?
“A little help at the right time is better than a lot of help at
the wrong time”• Do you have important calendar dates to meet?• Writing regularly breeds familiarity and expectation • Are your audience affected by time differences• How can you spot the trending issues?
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
HOW?
Be sure to focus your attention on what you are doing
• Who has the skill and the ability to speak with authority?• How can you make best use of what you already have?• What would your staff be doing if they weren’t doing this?• Be real, remember it’s a conversation!• Create a schedule with the marketing department
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
RECIPE FOR SUCCESS• Enter competitions for crowdfunding / crowdsourcing • Daily blog posts broadcast via RSS to the networks• Schedule of tweets & status updates that link back to past posts• Create a newsletter that doesn’t give it all away• Use relevant events and calendar entries as source material• Give 5 people 5 blog categories to write once per week• Give 1 person responsibility for responding on each network• Create your landing pages with your GOAL in mind• Ask for feedback
Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
What Next?Workshops Coming Up
O Business Blogging for Beginners – 8th February
O LinkedIn Made Easy – 15th February
O Fitting Facebook into Your Business – 22nd February
O Creating Powerful Broadcast Messages with Twitter – 29th February
© Linda Parkinson-Hardman
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Hey You! What’s in it for me? – Linda Parkinson-Hardman, Internet Mentor Dorset Limited - 2012
CLINKS Sustainable Funding Roadshow – Exeter – 1st February 2012
For more information, contact us at:
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