social media for dollars (in fitness)
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TRANSCRIPT
P R E S E N T E D B Y
© 2010 IDEA Health & Fitness Association. All Rights Reserved.
www.ideafit.com/worldAugust 4–8, 2010 • Los Angeles, CA
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Saturday, August 7, 2010
Session #607
$ocial Media For Dollar$
Biray Alsac, MS
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Social Media for Dollars??
• How do you translate your social media efforts into money when everyone is essentially using the same tools?
• How do you differentiate yourself (your business) in a social media world?
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What To Expect From Session
• Social media is accessible to everyone – for better or worse – and it plays a huge role on business marketing and fitness programming
• This session will focus on TWO things:
– REFINE: How to improve your current social media strategy(maximize your efforts)
– DEFINE: How to move forward in the era of social media(minimize the disconnect between the online culture and the offline experience)
… all in an effort to directly or indirectly drive revenue…
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Who Will Benefit from This Session
No hard-and-fast rules of social media, just guidelines and learned experiences.
•Social Media Pros: tips will help refine your current efforts
•Social Media “Getters”: tips will help structure your business strategy in a social media generation.
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1: Go Mobile
• Refine strategy to include a mobile-friendly agenda
• Develop iPhone/Android apps
• Check for mobile compatibility
• Mobile-centric digital swag(skins, wallpaper, ringtones, voicemail)
• Develop mobile-based fitness programs
• Text-messaging / on-the-go fitness workouts
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2: Location-based Applications
• Use location-specific platforms to increase your efforts in targeting specific markets.
• Build-in location-based incentives
• GPS-enabled programming and tracking– Nike+, Garmin
– MapMyRun, RunKeeper
“When we hold a GPS-enabled device, our identity isn’t a question of “who, what, where.” It’s a question of “where, what, who.”
– Steven Levy, Wired Magazine(August 2010 issue)
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• Re-purpose materials into potential product opportunities
• Leverage your social media skills into potential jobs– Social Media Director / online community liaison
– Pro-blogger / guest blogger
3: Turn Current Efforts into Revenue
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4: Stay Transparent, Be Exclusive
• Add value to your services by being exclusive– Member-only areas on websites
– private blogs, twitter feeds, and social networking sites
There is an expectation on the web that everything is FREE.
But your expertise and time should not always be.
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5: Online Training
• Explore opportunities in hybrid and online training– Training software (program design software)
– Podcasting (audio workouts)
– Virtual Reality (SecondLife)
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6: Leverage New Networks
• Create a presence in niche networks outside of Facebook and LinkedIn.
– Health/fitness focused online social networks (team)
– Create Your Own social networking site (ning)
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• Narrow the gap between your online and offline efforts by providing opportunities for both audiences.
• Create more ‘live’ events– Live blogging
– Live streaming
7: Increase Synchronicity
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8: Offer More Continuing Education
• Opportunities to present webinars and submit online courses are increasing
– ACE is accepting webinars for submissions for CECs
– Organizations are calling out for online presenters
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9: Out-source Social Media Efforts
• Consider hiring an online community director or social media specialist onto your staff to manage online conversations
• Invest some money in using the non-free platforms
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10: Team Up with to Your Audience
• Create opportunities for your clients, members, consumers to get in on the action (“American Idol” approach)
– Video competitions (product)
– Live polling (polleverywhere.com)
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I N S P I R E T H E W O R L D T O F I T N E S S ®www.ideafit.com/world
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Questions or Comments or Ideas?
• For more information about social media marketing as it relates to fitness programming and gym facilities, go to: www.befitwithbiray.com
• Email Biray at [email protected] her on Twitter @befitt