social media for communication strategy, part 4 of 4
DESCRIPTION
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)TRANSCRIPT
Social Networks
• LinkedIn is an online network ofmore than 19 million experiencedprofessionals from around theworld, representing 150industries.
• According to LinkedIn, I’mlinked to 78 people, 42,900 oftheir friends, and 3.2 million oftheir friends.
Social Networks
• Online resume• Open connections (optional)• Limited search options• Direct messaging to contacts• Limited social features (Q&A)
Social Networks
• Individuals learn to developtheir own tactical approaches tosocial networks.• One prospective candidateused it to screen a potentialemployer and declined the job.• LinkedIn is an open nichenetwork, meaning it is open toanyone but has a definedprofessional niche.
Social Networks
• Facebook is a social networkthat connects people with friends,with approximately 29 millionmembers.• According to Facebook, I have30 friends. Facebook is plaguedby privacy issues, noise, andunresponsive leadership.
Social Networks
• Online profiles (limited resume)• Open connections• Open applications• Expansive search features• Multiple contact options• Odd assortment of noise
Approximately 33 percent of large companies have bans in place.
Social Networks
• Industry niche network (Ning)• Open connections• Blog feeds related to the industry• Open posting from profile pages• Updates and news events• Growing social featuresRelated Content• Recruiting.com• RecruitingBloggers.com
RecruitingBlogs.com
Social Networks
• Controlled open network• Open connections to follow• Blog feeds related to the industry• Conversations and cross posting• Personal updates, 140 characters• Inventive offsite social features• Small but very engaged group
Social Networks
• Open semi-general network
• Multiple connections to link
• Blog feeds related to the indiv.
• Conversations and cross posting
• Unlimited personal updates
• Community-related social features
• Approximately 100,000 members
BlogCatalog
Social Networks
• Follows select friends
• Tracks activity across network
• Tracks activity on 9 networks
• Allows opt-in and opt-out privacy
• Updates new conversations
• Provides custom notifications
• Provides a center for networks
• Allows for viral opportunities
BlogCatalog Dashboard
Ego-Centric View
Google-Centric View
Geo-Centric View
The geocentric theory is the beliefthat the Earth is the center of theuniverse and the sun and otherobjects go around it.
The heliocentric theory of the solarsystem is the belief that the sun isthe center of the universe aspresented by Nicolaus Copernicus.
Orbit-Centric View
Social Networks• Don’t discount the connections you can make online.
• Don’t simply think of social networks in terms of technologies.
• Consider that online activities are like real life, with a name tag.
• Manage your time wisely by choosing social networks wisely.
• The obligations you make online are like those you make offline.
• Always consider that critics can often become allies.
• You cannot control what people say; only what you say.
““If you donIf you don’’t manage your message,t manage your message,your message will manage you.your message will manage you.””
