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MANAGING CELEBRITIES

THROUGH SOCIAL MEDIA

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SONAM KAPOOR - THE FASHION ICON

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NARGIS FAKHRI HAS THE WOW FACTOR

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GENELIA DSOUZA THE BETTER ACTOR

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This research was carried out using Simplify360

Simplify360 is a web based social media

engagement and analytics platform that

offers a one stop solution to the social

media needs of a business and lets you

engage with your customers and interpret

your social presence

Simplify360 provides an easy to use

platform for tracking and listening to

what people are talking about your brand

in social communities

With Simplify360 you can not only listen

to what your customers are talking about

your brand but also engage with them!

Simplify360 lets you

analyse the social media

presence of your brand by

giving you actionable

insights

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People like to gossip a lot ..

about anything, anywhere ..

Social Media is not an exception people

gossips in social media which travels with a ripple effect toreach millions of people

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So, whats the implication for a Talent &

Celebrity Management Company ?

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By listening to peoples conversation, brand association of

celebrities can be determined which can help companies to associate

a particular brand with a particular celebrity or vice versa

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Tracking the 3 celebrities in Social Media

Nargis Fakhri Sonam Kapoor Genelia DSouza

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77%

23%

Male

Female

37%

32%

28%

3% 13-17

18-25

26-35

36-45

Twitter Demographics

67%

10%

23%

Neutral

Negative

Positive

Total No of Conversation: 2761 News

Twitter

Facebook

Videos

2%

90%

6%

2%

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Lots of critics about Nargis Fakhris poor acting skill

Hot and Beautiful are associated with her

Top Cities in India from where tweets came from

Mumbai Bangalore Delhi Others

260

6288

596

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Top News Channel in which Nargis Fakhri got featured

timesofindia.indiatimes.com8 times

ibnlive.in.com 8 times

www.dnaindia.com 5 times

www.apunkachoice.com 5 times

www.newkerala.com 4 times

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Nargis a replacement for Deepika and

Sonam? - Daily News & Analysis

The bold, naughty Bollywood heroine

comes of age - Pakistan Daily Times

The bold, naughty Bollywood heroine

comes of age - IBNLive.com

Van Heusen Rockstar Jaguar Land

Rover Brazil

Trending News Topic

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74%

26%

Male

Female

41%

30%

27%2% 13-17

18-25

26-35

36-45

Twitter Demographics

80%

4%

16%

Neutral

Negative

Positive

Total No of Conversation: 1403 News

Twitter

Facebook

Videos

6%

84%

6%

4%

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Sarcastic comment about Sonam Kapoors acting skill

Sonam Kapoor is the Paris Hilton of India

Adjective use to describe her includes sexiest women and

Bollywood's fashionista

Top Cities in India from where tweets came from

Mumbai Bangalore Delhi Others

104

32 31

269

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Top News Channel in which Sonam Kapoor got featured

www.hindustantimes.com 12 times

timesofindia.indiatimes.com 9 times

www.deccanchronicle.com 6 times

www.dnaindia.com 5 times

www.apunkachoice.com 5 times

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Nargis a replacement for Deepika and

Sonam? - Daily News & Analysis

'I want to wear a bikini, but...' : Sonam

Kapoor

Sonam to do a film down south - Mid-

Day

Vogue

Trending News Topic

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77%

23%

Male

Female

36%

28%

31%

5% 13-17

18-25

26-35

36-45

Twitter Demographics

80%

5%

15%

Neutral

Negative

Positive

Total No of Conversation: 663 News

Twitter

Facebook

Videos

3%

86%

4%

7%

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259 tweets about Genelia DSouza-Riteish Deshmukh marriage in 2012

83 tweets about Genelia DSouza banned from Telegu movies

Top Cities in India from where tweets came from

Mumbai Hyderabad Delhi Others

34

611

101

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Top News Channel in which Genelia DSouza got featured

timesofindia.feedsportal.com 4 times

www.calcuttanews.net 3 times

www.indiaglitz.com 2 times

www.newkerala.com 2 times

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Riteish, Genelia to enter wedlock in

2012

No bans issued against me: Genelia

D'souza

Trending News Topic

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Acting Skill

Sex Appeal

Fashion Icon

GoodBad

High

Low

Yes

No

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Facebook Channel Analytics (13-20 Nov 2011)

Facebook Brand Page comparison of Sonam Kapoor &Nargis Fakhri (we didnt find Genelia DSouzas

genuine Facebook page)

63%

27%

Comparison based on activity in Facebook page

Sonam Kapoor

Likes : 1539

Comments : 247

Post : 80

Total : 1866

Nargis Fakhri

Likes : 2443

Comments : 506

Post : 300

Total : 3249

Fan Page Engagement Details Comparison

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Facebook Channel Analytics

The Likes and Comments per post for Sonam Kapoor is higher than Nargis Fakhri, however it

must be understood that Sonam Kapoor has 689,274 Fans while Nargis Fakhri has 24,593 Fans

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Channel Statistics Comparison

Nargis Fakhri received more buzz in Twitter,

Facebook and Blogs

Genelia DSouza has the least prominence inTwitter, Facebook and Blogs

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Channel Statistics Comparison

Sonam Kapoor does better than the other two

in Video and News channels

Genelia DSouza has the least prominence inVideo, News and Discussion Forums

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THANK YOU !

InRev Systems 2011