social media for busy dames
TRANSCRIPT
Social Media for Busy Dames
Learn what you need to know about Facebook, Twitter, blogging, etc., so you can:promote your business
advance non-profit initiatives
monitor your online reputation
protect your privacy
We'll talk about the essential social marketing tools and what you need to know.
Social Media: is it puppy love?
Companies with high levels of social media activity increased revenues by 18% on average in the last 12 months. Source: Research from Wetpaint & Altimeter
Social technology is democratizing communications.
Places to listen:Google alertsSearch.twitter.comTweetStalkLazyFeed
How can your company stand out in a crowd?
Rules of Social Media
Start slow and ramp up.
Reserve your online name on platforms you may use later. www.namechk.com
Be consistent:Use the same name and visual images
Use one voice or a specific vocabulary
Establish a schedule of communications
Rules of Social Media
Develop your search skills.
If you participate in only one online community, it should be LinkedIn.Explore LinkedIn Groups and Questions & Answers
Rules of Social Media
Think about your personal safety at all timesReview your privacy settings on Facebook, LinkedIn and other sites.
Delete accounts you don't intend to use again.
Never post User names and passwords
Detailed contact information
Personal travel plans
Set up Google Alerts to monitor important topics
Questions?
FacebookTwitterLinkedInBloggingPromoting your businessOnline reputationDigital presencePrivacy and safety
Thanks, ladies!
Brandy Nagel, Social Media [email protected]
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