social media for business v.21.12.2011
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The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.TRANSCRIPT
Social Media for Business 21st December 2011
Social Media Club Bahrain
socialmediaclub.org
Social Media Club connects media makers from around the world to promote media literacy, industry standards, ethical behavior and to share the lessons they have learned. Bahrain Chapter was founded on 23rd July 2011, where innovators from Bahrain will meet for monthly events to share, engage and collaborate with the community on the issues of social media and technology.
What is Social Media?
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Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. It takes on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.
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Social Media Landscape
Social Media Networks
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+1300 Social Media Networks Global
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Big 5 Social Media Networks Stats
+798 million users Dec. 2011 +31 million users
Dec. 2011 +316,000 users Dec. 2011
+200 million users Dec. 2011
+40,000 users Dec. 2011
+129 million users Dec. 2011
+79,000 users Dec. 2011
+55 million users Sep. 2011
+170,000 users Dec. 2011
Bahrain Users Stats @ Facebook
The No.1s on Social Media Networks
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Why Social Media ?
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The rules of promoting your business have changed. Facebook Marketing and Twitter Marketing are here to stay. With the advent of Social Media everything has changed. An online community of Twitter or Facebook users can make or break your business with their Smartphones. Your company or service may be getting hundreds or thousands of good or bad reviews on the new mobile sites, either building up your reputation or tearing it down without you even knowing it. Are you taking advantage of the new Social Media, which is in many ways free or much less expensive than traditional advertising methods?
Social Media for Business
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Social Media Does Not Work For Business…
“David Bullock, Co-Author - Barack2.0”
Without The Practical Knowledge, Technology, Tools And Know-How.
Social Media Strategy
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Your Brand
Your Target
Engagement Brand Personality Customer Service
Brand Loyalty Product Insights
Service Feedback
Social Media Strategy EARNS
ONLINE and OFFLINE Coverage
Social Media for Business
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When making purchase decisions, would you trust a friend, or an advert.?
What should I pay attention to?
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Fans: The size, reach, and growth of fans on your page Engagement: Fans interacting, engaging with your content, sharing, people talking about Community: Managing community, response rate, key influencers, who your core fans are Competition: See all of this in context to what others are doing
What to do ?
socialmediaclub.org
Diverse Content
Engaging Content
Call to Action
Simple, Clear Messages
Have a mix of content and include photos, videos along with your
status updates and links
Pay attention to your most engaging content and replicate
Don’t be afraid to ask your fans to like or to take action
Less is more, keep messages simple, concise and clear
More and more people ignore One-way-communication
Social Media Marketing
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Social Media Marketing must be approached very different than traditional marketing. You are not selling your business; you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is truly word-of-mouth marketing at its best.
Social Media Marketing
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With first-rate internet marketing and clever social media your brand can become a global phenomenon. Understand the tools, use them effectively and be smart. Be a leader and get the success you deserve.
The Social Media Principles
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Be Human: Don’t Just Be Human, Be Yourself
Be Aware: Don’t Just Be Aware, Be Smart
Be Honest: Don’t Just Be Honest, Have Integrity
Be Respectful: Don’t Just Be Respectful, Live by the Golden Rule
Be a Participant: Don’t Just Be a Participant, Contribute Value
Be Open: Don’t Just Be Open, Be an Agent of Change
Be Courageous: Don’t Just Be Courageous, Be Willing to Fail
Social Media
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Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything: Attitude, Perspective, Philosophy, Understanding, & Skillset. Chris Heuer, Chairman & Co-Founder – Social Media Club
Thank You
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BBM Pin:258888BF
Twitter.com/SMCBahrain
facebook.com/SocialMediaClubBahrain
facebook.com/groups/SocialMediaClubBahrain
Ali SABKAR President | Social Media Club Bahrain
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