social media for business ie network presentation
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INTRODUCTION TOSOCIAL MEDIA FOR BUSINESS
BYPR SOCIAL MEDIA
SERVICES
Phyl Stubbs – IE Network Tallaght Library
Thursday 9th August 2012
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Session Plan
Introduction Housekeeping / Question Policy Icebreaker List my Objectives Elaborate on my objectives Summary Q & A
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Introduction to Social Media for Business
Ice Breaker
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Objectives
At the end of this session you will: Understand what Social Media is. Identify & list the 3 Characteristics of Social
Media Understand the difference between a Facebook
Business Page and a Personal Page. Be able to list 4 popular Social Media Platforms Identify the key starting points for
implementing a Social Media Strategy & Campaign.
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Introduction to Social Media for Business
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What is Social Media?
Wikipedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”
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Social Media is Inbound Marketing
Social Media helps with SEO Social Media promotes your
Blog/Website Social Media is Permission Centric The conversation has already started…
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3 Characteristics of Social Media
Network
SharePUBLISH
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Social MediaTips: PublishEveryone can publish anything for
everyone Monitor what others publish, promote it Empower your customers to publish
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3 Characteristics of Social Media
Publish
NetworkSHARE
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Social Media Tips: Share
Anyone can promote anything to everyone
Find where your audience hangs out Promote your content and other content Produce content your audience will love
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3 Characteristics of Social Media
Share
PublishNETWORK
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Social Media Tips: Network
Anyone can connect with everyone from anywhere
Make friends • Find your existing connections
• Network through groups
Be helpful• Answer questions• Share interesting content
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Social Media Network Sites
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4 Most Popular Social Media Platforms
YouTube
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Facebook Statistics for Ireland
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Facebook Demographics Ireland
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Facebook Male/Female User Ratio
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Personal Page vs. Business Page
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Effective use of a Business Page
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Effective use of a Business Page
SPIN 103.8 – 159,417 Likes/Fans Constant engagement with their Fans Run plenty of competitions & giveaways Effective use of Tabs
Deliberate, changeable & controllable landing point for every new visitor
They always respond to comments & reviews posted on their page (positive or negative)
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Facebook Wall
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Poor use of a Business Page
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Poor use of a Business Page
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Poor use of a Business Page
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Twitter Strategy
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Twitter for Business
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LinkedIn Statistics Ireland
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YouTube
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YouTube
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Social Media Campaign
Before you start your SM campaign is it essential to: Know your Target Audience Plan your aims and goals Identify the specific Platform you wish to
use Have a Social Media Best Practice Policy in
place Monitor, measure and analyse your
Campaign progress constantly
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Social Media Strategy
Strong Calls to Action Consistent Branding Allowing Fan Interaction Active engagement with Fans Not removing negative content posted
by fans Timely response to both good & bad
comments
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Q & A
?