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Social Media for Business

by@lordlancaster

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Introduction Social Media for Business Social Media for You Questions?

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Introduction: Who am I?

…but also a Geordie Husband & Father ‘Big Mouth Baldie Blogger!’

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Introduction: Who WAS I? Student at the University of Leeds, doing Geography BSc (Hons) between 1995-1998 – 14yrs ago! Unemployed (6 months) Tech Support for Sage (UK) Limited (2yrs) Web Developer for British Airways (1yr) IT Contractor / Unemployed (12 months) Project Worker for Generator North East (2yrs) DJ / Producer, Club Promoter, Label Owner (5yrs) Project Manager for PNE / voluntaryskills.com (3.5yrs)

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When I was at Uni (1995-1998)… I used to write handwritten letters to my long-distance girlfriend Lisa who is now my wife & still has them at home I made 1 or 2 phone calls a week and had to queue for a shared payphone in my halls of residence ‘The Internet’ or ‘Information Superhighway’ as it was often called was just starting to become used widely on campus (I thought it was just a fad)! Mobile phones and SMS were just starting to be popular

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When I was at Uni (1995-1998)… There was no Wikipedia (founded in 2001) There was no LinkedIn (founded in 2002) There was no MySpace (founded in 2003) There was no Facebook (founded in 2004) There was no YouTube (founded in 2005) There was no Twitter (founded in 2006) There was no such thing as ‘Social Media’… …although Amazon.com had launched in 1994!

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Social Media for Business?

In 2012, EVERYTHING in business is online (or moving there) and ‘Social Media’ is considered absolutely essential in every new product or marketing campaign.

Why do businesses like Social Media? Why do you, as a consumer/customer like it? Can you give me some examples of how you use it to decide which products or services to use? How many Social Media tools can you think of?

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Social Media tools? Facebook Twitter YouTube / Vimeo LinkedIn Corporate Blogs Discussion Forums Customer Reviews (e.g. Amazon & TripAdvisor) SoundCloud / AudioBoo Foursquare

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Shell LiveWIRE gets Social!www.shell-livewire.org

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Shell LiveWIRE gets Social!www.shell-livewire.org/forums

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Shell LiveWIRE gets Social!www.shell-livewire.org/network

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Shell LiveWIRE gets Social!facebook.com/ShellLiveWIREUK

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Shell LiveWIRE gets Social!twitter.com/ShellLiveWIREUK

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Shell LiveWIRE gets Social!youtube.com/ShellLiveWIREUK

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Social Media for You?

The boundaries between work and play are becoming increasingly blurred. Not necessarily Mon-Fri, 9am-5pm.

Technology is more fun and user-friendly than ever before.

You literally have the world at your fingertips (if you have a smartphone, tablet or other mobile device).

Connections, reputation and personal brand is everything!

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“You are the CEO of your career!”Reid Hoffman, Co-Founder & Chairman, LinkedIn

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Questions?

Either now or contact me on Twitter @lordlancaster (I’ll always reply to an @mention)

Some of you might also be interested in my bloghttp://plandigital.wordpress.com

(You can always find me on the Shell LiveWIRE website, Discussion Forum, Facebook or Twitter)