social media for builders and contractors
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Presented by Karen Emanuelson www.ReciprocateLLC.com
Social Media
One Key to Success
Make Your Own Door
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www.ReciprocateLLC.com
My Story
Karen Emanuelson – 30+ years of marketing experience
– Own Reciprocate LLC, a Marketing Solutions Firm• Develop and Implement Traditional and Online Marketing
Strategies• Provide Custom Social Media Training
• Partner with Industry, Technical and Skilled Specialists– Web Developers SEO
– Videographers Social Media Managers
– Free newsletters with online marketing updates and tips
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Website
Keywords
SEO
Social Media
Email Marketing
Blogging
Directory Listings
Review Sites
Online PR
SEM
Online and Mobile
Marketing Social Media
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Your Website
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The Importance of Keywords & Search
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Google Ranking
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Keys to Social Media Success
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Social media isa means to an end,
not an end itself
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How will you deliver your message?
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• Professional, B2B• Individual AND Company profiles• Include professional headshot• Connect to known individuals• Update status – strictly business
• Casual, some B2B• Business page• Add Friends; “Like” businesses• More conversational
• Casual, 140 characters, B2B• Individual OR Company profile • Tweets are broadcasts• Can send Direct Messages• Good platform for sharing links & “listening”
• Casual, some B2B• Subscribe to “channels”• Comment & share videos• #2 search engine after Google
4 to compare
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What About
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Visual Sharing
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Pinterest Stats• 3rd most popular social network
- behind Facebook and Twitter• Largest demographic:
women 25-44• Top interests in the U.S.:
crafts, gifts, hobbies/leisure, interior design, fashion designers/collections
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There is one “MUST”
social media networkfor every business
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Why LinkedIn?
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175+ million members– All looking for networking– Networking with people they
• Know• Like• Trust
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The Power of Connections
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Keep Current – Trends and Technologies
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By 2013, more consumers will access
the web from mobile devices than desktop or laptop
computers
70% of daily mobile internet users
use social media
Mobile and Social Media
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As of September 2012, 85% of American adults have a cell
phone and 45% have a smartphone.
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QR Codes
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4 ways to use social media
1. Brand buildingto enhance reach and reputation
2. Networking and relationship-buildingwith potential clients, current clients, colleagues
3. Showcase your work
4. Outreach to and interactionwith the public i.e. local residents affected by projects
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Social Media in the Construction Industry
% of construction and landscape design offices using social media
17%The Society for Marketing Professional Services , August 2011 study
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The Cost of Free
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• Time– Initial research– Setting up profiles– Ongoing updates
• Effort– Creative, informational updates
• Commitment– Ongoing, not one time
Most social media networks are “free”
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Do you need an Online Marketing Specialist?
• Knowing what NOT to do saves time and money• Help integrate social media into your comprehensive
marketing plan• Develop an Internet Marketing Strategy using best practices
• Leverage the power of online marketing• Social Media – Mobile – Email – Paid Advertising
• Properly set up and optimize profiles• Mistakes can be tragic
• Keep up to date on constant changes
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What to expectRed Flags
• Talk in gibberish or use lots of buzz words• Guarantees
– Results– Google Ranking– Number of connections or followers
especially if they are within a short period of time
• Instant quote before listeningwww.ReciprocateLLC.com
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Key Takeaways• The Importance of Keywords and Search
• How to find your “Sweet Spot” and the best social network
• Compared networks
• THE one best social network for everyone
• QR codes and mobile’s impact on social media
• 4 ways to use social media
• The cost of “free”
• Social media “expert” red flags
www.ReciprocateLLC.com
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Karen Emanuelson
850.325.0335
Facebook.com/ReciprocateLLC
LinkedIn.com/in/karenemanuelson
Twitter @kareneman
www.ReciprocateLLC.com