social media for biz and buzz - point it media for biz and buzz... · 2016-07-20 · how businesses...
TRANSCRIPT
Social Media for Biz and Buzz
About Point It!
• Started in April 2002
• Seattle’s largest independent search marketing firm
• 12 team members, 40+ yrs of SEM experience
• Servicing clients across all verticals and annual revenues
• Managed over $30 million in PPC in 2008
Presentation AgendaAbout Point It
What is social media?
“By creating
compelling
content, you
can become
a celebrity.” – Paul Gillin,
author of
“Secrets of Social Media Marketing”
What is Social Media?
How can I leverage social networks?How can you leverage it?
Presentation AgendaTwitter
Presentation AgendaTwitter Examples
Presentation AgendaTwitter Examples
Presentation AgendaWhat About B2B?
Presentation AgendaTwitter Tips
• Focus on tweet quality, not tweet quantity.
• There’s no easy way to gain followers.
• Focus on the networking.
• Share. Events? Knowledge?
Tweet it!
• Respond. Genuinely.
Presentation AgendaWhat is LinkedIn
Presentation AgendaHow businesses get LinkedIn
Presentation AgendaLinkedIn Questions and Answers
Presentation AgendaBecome a LinkedIn Expert
Presentation AgendaHow individuals get LinkedIn
Presentation AgendaLinkedIn Applications
Presentation AgendaLinkedIn Tips
• Customize your public profile URL
• Take advantage of the three URLs available
in your profile
• Give and you shall receive: referrals, advice,
recommendations, answers
• Integrate it with Twitter and Facebook
Presentation AgendaWhat is FaceBook
Presentation AgendaHow businesses Facebook
Presentation AgendaFacebook Applications
Presentation AgendaFacebook Tips
• Complete your profile
• Share content: links, pictures, video
• Use Applications – and make your own if
you can
• Allow comments and respond to them
Presentation AgendaUseful Tools and Resources
o To claim your name, use http://namechk.com/
o To know what is said about anything in real-time, use
http://www.backtype.com
o To learn which tags to add to your Tweets, use
http://hashtags.org/
o To schedule your tweets, use http://www.socialoomph.com/
o To track URLs for social, use http://bit.ly
o To find followers and get yourself some additional Twitter
coverage, list your business with http://wefollow.com
Presentation AgendaFollow Point It
On Twitter @
pointitinc
On Facebook @
Point-It-Search-Marketing-Agency
On LinkedIn @
http://www.linkedin.com/companies/point-it
