social media for authors and publishers
DESCRIPTION
PRESENTATION given at the Florida Authors and Publishers Association during the fall FAPA Conference August 09, 2014 Fort Lauderdale, FLTRANSCRIPT
Raise Awareness and Sell More Books Using Social Media
Presented by Heidi Richards Mooney RedheadMarketingInc.com
How to Build a Tribe
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
As Authors and Publishers we know that
“The discipline of writing something down is the first
step toward making it happen.”
- Lee Iacocca
But What about that First Step
in Social Media... or the Next...?
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Overview of Today's Program
Why Authors Should Use Social Media
Creating Your Platform on the PLATFORMS or... How to Use Facebook, Twitter, Linkedin,
Pinterest and Google+ to raise awareness and sell more books
Other tips, tools and hacks
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Why Use it?
•The Search Engines LOVE it!
•Your Audience can Find you!
•Build your Reputation•You can sell MORE
BOOKS!•IT's FREE!
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
CREATING YOUR SOCIAL MEDIA PLATFORM
“Your social media platform is really about Who you are, what you Stand for, the Quality of information
you share, and how your social media following Remembers you...”
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
USE SOCIAL MEDIA TO
• Build Excitement about your book/publications/authors
• Post Teasers on Twitter
• Leverage LinkedIn to build a list of Resources
• Use Facebook to have a far-reaching following
• Pinterest to get people sharing your pictures
• Google + to Grab GOOGLE'S Attention
• Put the world on notice that your book is here!
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
You are the Brand. Sell yourself,
not your latest book.
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Lets Begin with
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Facebook Best PracticesCREATE A PAGE FOR YOUR BOOK(S)
Link your profile to your Page
Good Posts GET RESULTS
Profile Picture or Book Cover NOT COMPANY Logo
Following and Sharing on Pages and Groups
Use the Author App
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
POSTING Best Practices
Keep it casual, fun, interestingPost pictures
Post book ExcerptsPost Quotes
Post thought-provoking commentaryCrowdsource
Post regularly but not too often....
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Quote YourselfSocial Media for AUTHORS & Publishers
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Use TWITTER to Promote
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Why Use #Hashtags?
When you use a #hashtag, that phrase becomes a link
#Hashtags are searchable by other users
You can promote your book and your brand
#Hashtags stand out – increase importance and become shareable
Find Others to Follow & Others to Follow YOU!
You can Create Your Own HASHTAGS #
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Register your #HASHTAGS
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
“...I used #Everythingbook to refer to my latest book release for “Everything: What You Give and What
You Gain To Become Like Jesus.”I gave a list of quotes to folks if they’d like
to share them, along with the hashtag. I also included the hashtag in the book
to make it easier for people who tweeted about it. Don’t be afraid to use funny
hashtags too, just for color. But don’t become a hashtag crazy person. You can turn off
readers if you constantly use them.”
– Mary DeMuth
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
TWEET IDEAS
Start tweeting BEFORE your book is published
Share your publishing process
Once you are published share your excitement
keep tweeting about it
Tease your followers with teasers from the book
Create 50 – 100 promotional tweets
Ask Your Top Followers to Help Promote Your Book
Promote them in Return
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Other TWITTER TIPS:
Use and promote your #hashtag in your own Tweets
Publish original Tweets that followers will find useful or interesting
Share interesting and helpful links in your Tweets
Interact regularly with your Twitter followers
Check NOTFICATIONS TO SEE WHAT PEOPLE ARE SAYING ABOUT YOU!
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
LEVERAGE
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Why Be on LinkedIn?
• Links
• Credibility
• Connections
• Research
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
PARTICIPATE!
“Active participation on LinkedIn is the best way to say, 'Look at me!'
without saying 'Look at me!”
- Bobby Darnell
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Join GroupsSocial Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
WHY POST ON PINTEREST?
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Graphics Tools
Photos:Wikipedia (creative commons),
MorgueFile, StockFreeImages & Free Digital Photos.net123rf.com (Royalty Free, most start at $1 per picture)
Photo Editing:Pixl.com, ClippingMagic.com etc.
Infographics:Visual.ly, PictoChart, Creately.com, Cacoo.com,
Easelly.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Pinterest Rules of Engagement:
• Give Your Boards Creative Titles
• Share information that people are interested in
• Reply and thank people who repin and like your pins
• Repin others pins, comment on them, like them
• Promote Your friends and heroes (and other authors)
• Use #Hashtags on your pins for better search results
• Add a “pin it” button to your webpage
• Promote Your Pinterest
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
“We already have users. We are just upgrading them
to Google 2.0.” Vic Gundotra, Head of Google+
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
HOW DOES GOOGLE+ GRAB YOU? And Why Should You Care?
• Enhances Your reputation
• Showcases Your work
• Establishing online authority
• Builds and Expands on Your audience
• Drive more traffic to your website or blog
• Grows your email newsletter subscriber list• Increases sales and opportunities
• People are looking for you there!
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
How do You Grab Google+ to Build an Audience
• Create a solid bio
• Build relationships • Share content • Join Communities • Leave comments
• Look for other authors• Build Your Brand
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
BUILD YOUR BRAND
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Get the Most from Google+
Write articles on Google+
Expand them on your blog
Research Communities in Your Niche
Engage... Engage... Engage
Social Media for AUTHORS & Publishers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
QUESTIONS?
Social Media for AUTHORS & Publishers
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Presented by Heidi Richards Mooney RedheadMarketingInc.com
My Social Media
Facebook: www.Facebook.com/heidirichards.mooney
Twitter: www.Twitter.com/heidirichards
LinkedIn www.LinkedIn.com/in/heidirichardsmooney
Pinterest: www.Pinterest.com/heidisinterests
Google+:https://plus.google.com/u/0/+HeidiRichards/
Social Media for AUTHORS & Publishers