social media feed for ecommerce site
TRANSCRIPT
Instagram Module
James O’ConnellProduct SchoolAugust 16, 2016
Competitive Analysis
● Dinosaurs● Copycats● Social content in
beauty industry
Key Personas
● D.I.Y.s● Saloners● First-Timers
Madison-Reed’s Pain Point
Measuring Success
Opportunity Hypotheses
Validating the Opportunity
MVP
● Interactive photo feeds● Curated by hashtags
USERS INSTAGRAM WEBSITE USERS
Feature Launch
Post Launch Plan
● Measurement● Monitor NPS● Recommendation
Thanks!
Appendix