social media feed for ecommerce site

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Instagram Module James O’Connell Product School August 16, 2016

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TRANSCRIPT

Page 1: Social Media Feed for Ecommerce Site

Instagram Module

James O’ConnellProduct SchoolAugust 16, 2016

Page 2: Social Media Feed for Ecommerce Site

Competitive Analysis

● Dinosaurs● Copycats● Social content in

beauty industry

Page 3: Social Media Feed for Ecommerce Site

Key Personas

● D.I.Y.s● Saloners● First-Timers

Page 4: Social Media Feed for Ecommerce Site

Madison-Reed’s Pain Point

Page 5: Social Media Feed for Ecommerce Site

Measuring Success

Page 6: Social Media Feed for Ecommerce Site

Opportunity Hypotheses

Page 7: Social Media Feed for Ecommerce Site

Validating the Opportunity

Page 8: Social Media Feed for Ecommerce Site

MVP

● Interactive photo feeds● Curated by hashtags

USERS INSTAGRAM WEBSITE USERS

Page 9: Social Media Feed for Ecommerce Site

Feature Launch

Page 10: Social Media Feed for Ecommerce Site
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Post Launch Plan

● Measurement● Monitor NPS● Recommendation

Page 19: Social Media Feed for Ecommerce Site

Thanks!

Page 20: Social Media Feed for Ecommerce Site

Appendix

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