social media fbla presentation
TRANSCRIPT
Social Media
Trends, Tips, TacticsFBLA Missouri State Leadership Conference, April 2011
What is True Media?- An independent, full-service media strategy and
communications company - Digital and non-digital media, Traditional, Interactive
and Social media- Media planning, buying, research and strategy
www.twitter.com/truemediaagency
www.twitter.com/anglecta
www.truemediaservices.com
www.truemediablog.com
SOCIAL MEDIA
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What is a Social Media Manager?
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Who’s on ?• More females 55% than males 45%, teens (ages 13-17)• Mostly Caucasians, but a larger than average demographic
of African American users• Households with children from the ages of 0-2.• Affluent households with incomes of $100k+
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When Social Media Online Reputation Management goes wrong...
Whoops….
…really wrong…
Case Study - Chrysler
9Discuss: What would you do?
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Who’s on ? • Females 55%; males 45%, teens
• Mostly Caucasians, but a larger than average demo of African Americans.
• Households with teens and incomes of $100k+
• Over 500 million active users, 50% of active users log on in any given day
• Average user has 130 friends and is connected to 80 pages, groups, events & community pages
Over 700 billion minutes/mo. on Facebook
Over 900 million objects to interact with Avg. user creates 90 pieces of content/mo.
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums,) shared each month.
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Facebook Case Studies
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ONLINE VIDEO
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What’s On ?
• More than 13 million hours of video uploaded in 2010
• In 25 countries across 43 languages, 70% of YouTube traffic comes from outside the US
• 35 hours of video are uploaded every minute, the same as150,000+ full-length movies in theaters each week
• More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
• YouTube reached over 700 billion playbacks in 2010
How Powerful is Online Video?
<iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/CD2LRROpph0" frameborder="0" allowfullscreen></iframe>
Rebecca Black
Image from: popwatch.ew.com
Uploaded YouTube video, “Friday” on February 10, 2011
Friday March 11, video posted on Daniel Tosh’s Twitter account.
Viewed over 100 million times in less than 2 months
In early 2011, Rebecca Black’s mom paid Ark Music Factory $2,000 to produce a song and
video for her daughter.
Late 2010 Mom enlists Ark Music Factory to produce music video.
Feb 10, 2011 – “Friday” is uploaded onto YouTube
March 14, 2011 – Song released on iTunes
March 15, 2011 Rebecca rules Twitter. Hot trend surpasses Charlie Sheen and Japan disaster
March 22, 2011 - Rebecca Black appears on The Tonight Show with Jay Leno
March 30, 2011 - Announces next single "LOL"
From California Teen to Viral Sensation
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THE RULES…SOCIAL MEDIA FOR BUSINESS
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1. Be transparent2. Be honest3. Content rules4. Engage, interact with and entertain your
audience5. Be a part of the conversation, or it WILL
HAPPEN WITHOUT YOU6. Find where your audience is, and go to them
MOBILE
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Mobile…Who Knew?
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• More than 4 in 10 Americans say
they “can’t live” without their
mobile phone and nearly half sleep
with it nearby• Three-fourths of survey respondents - including 82%
of Americans - never leave home without their phone • 36% of people across the world (42% of Americans)
go so far to say they ‘cannot live without’ it
The Impact of Texting
• Text messaging has become as important as voice calling
• Studies have found that it has changed the way people manage their relationships. – 31% of people across all the markets surveyed
have lied about their whereabouts via text– One in five has set up a first date– 12% have broken up with someone by text
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Social and Mobile
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Types of Social Mobile
1. Online social networks on mobile devices
2. Share content via social channels
3. Connect mobile sites & apps with social networks
4. Mobile social networks
5. Location-based check-in services
6. Sharing and streaming content
7. Social gaming
Source, Why Mobile Social Media MattersDavid BerkowitzSenior Director of Emerging Media & Innovation360iTwitter: @dberkowitz / @360i
Social is Mobile• 73% of Blackberry owners have downloaded 5 or fewer
applications• 72% of iPhone owners have downloaded 10 or more
applications• 37% listed Facebook as one of their top three most
utilized apps and 18% claim it's their favorite app. Advertising Age reported a 400% surge in mobile video uploads to YouTube, attributed to the new iPhone 3GS
• The mobile web version of YouTube has well over 4.6 million users that log in many times a month
• 80% of Twitter usage is on mobile devices
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SOCIAL: A CATALYSTFOR CHANGE
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• What this means:• These channels are no longer just novelties. They
form an online ecosystem that is revolutionizing the way people find, consume and share information.
• Personalized streams of information are replacing not only traditional news media but also traditional websites.
• To reach key audiences, organizations need to communicate on a micro level to infiltrate social networks and find a place in permission-based news streams.
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Social…Who Knew?
PROTECT YOURSELF
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• Guard your privacy – use privacy controls
• “Google” yourself – find out what’s out there already
• Think before you post – ALWAYS
• Be mindful of who is watching and reading your posts
Remember; with social media, you can DELETE it,
but you can’t TAKE IT BACK
Thank You
• Contact Information– [email protected]– Twitter.com/@anglecta– Twitter.com/@truemediaagency
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