social media facts and statistics one should give a miss in 2015

Social Media Facts and Statistics One should give a miss in 2015 Today, it’s not only Facebook, twitter, pinterest or instagram that are considered the leading social media platforms, it is the whatsApp and Snapchat like platforms that have joined the race. Let us try to understand how the social web will look like in 2015. No one can question the pace at which mobile penetration is taking place. With the easy availability of smartphones and better internet connectivity has given an impetus to mobile advertising and it is not likely going to stop soon. About 45% of the total world population uses internet. That comes to around 3 billion active internet users. Internet access via smartphones and tablets accounts to around 3.5 billion users. Of the 2.1 billion people having social media account, around 1.5 billion are active users.

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Social Media is now a fully grown tree and it is bearing fruit for the digital marketers in terms of increased user engagement and hence increased sales.

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Social Media Facts and Statistics One should give amiss in 2015

Today, its not only Facebook, twitter, pinterest or instagram that are considered theleading social media platforms, it is the whatsApp and Snapchat like platforms that have joined the race. Let us try to understand how the social web will look like in 2015.

No one can question the pace at which mobile penetration is taking place. With the easy availability of smartphones and better internet connectivity has given an impetus to mobile advertising and it is not likely going to stop soon.

About 45% of the total world population uses internet. That comes to around 3 billion active internet users. Internet access via smartphones and tablets accounts to around 3.5 billion users. Of the 2.1 billion people having social media account, around 1.5 billion are active users.
Mobile Media

As already discussed, today mobile devices account for around 72% website traffic (all website). about 1.65 billion mobile social accounts exists globally of which 561 million users are from East Asia.

Facebook

No prizes for guessing, Facebook is the king of all social media platforms. Many of you might not be surprised if we say that 71% of the users who access internet use Facebook. What do you think how many daily likes would be generated? It is a whooping 4.5 billion. Another astonishing fact is that now facebook leads the video upload ahead of You Tube.

Instagram

Owned by facebook, Instagram today has around 300 million users. On a daily basis, about 70 millions phots and videos are sent.

Pinterest

A female centric pinboard, Pinterest has caught every womans imagination. Around 80% users are female. The best thing about these females is that they havemostly bought the product they have pinned.

LinkedIn

Having started in 2002, LinkedIn today has around 347 million registered users of which there are around 30 million students who are still undergraduates and those who have recently graduated.

Apart from these, there are many small but very significant platforms like Viber thathas over 200 million users, 600 millions use Whatsapp, Chinas Qzone has around 640 million users, Russias VKontake is used by around 100 million users.

(Facts taken from jeffbullas.com)