social media explained - aacpdm · social media explained facebook ilik ki like cupcakes pinterest...

Social Media Explained

W H A T I S E A C H O N E U S E D F O R ?


W H A T I S E A C H O N E U S E D F O R ?

American Academy for Cerebral Palsy and Developmental Medicine (AACPDM)


FacebookI lik k I like cupcakes

Pinterest Here’s my favorite cupcake recipes

k d LinkedIn I have experience eating cupcakes

Google Plusg I’m a Google employee who eats cupcakes

YouTube Watch me eat lots of cupcakesp

Wordpress I’m blogging about cupcakes



Twitter I’m eating cupcakes


Twitter

Twitter is a social network.i b illi Twitter boasts over 300 million users.

Many of these users are young professionals who post personal and professional topics from their computer or

hp p p psmartphone.

Developing a presence on Twitter is a great way to increase your knowledge of your industry.y g y y

If you are new to social media, you may wonder how time spent on Twitter can help you grow professionally. Many people have found an open, professional community on p p p , p yTwitter that is easy to be a part of. It is important to treat Twitter as a professional community and build up connections with consistent use over time.


Things You'll Need

Professional photo of yourselfp y Background image TweetDeck applicationpp Smart phone Twitter application


Twitter

T O D A Y L E T ' S T A K E A G O O D L O O K A T W A Y S

Twitter

T O D A Y , L E T ' S T A K E A G O O D L O O K A T W A Y S T O U S E T W I T T E R E F F E C T I V E L Y :


Creating a Professional Twitter Account

Decide what you want to get from your Twitter account, before you sign up for one.

Defining your purpose will help direct your actions.

Create your bio as if it's an online resume, or an introduction at a professional conferenceconference.

Try to make your Twitter username as close to your real name as you can.

Customize your background image Choose an image from your website or your Customize your background image. Choose an image from your website or your logo.

Start tweeting about professional topics and personal interests.

You should post at least 20 or more times before starting to follow people on Twitter. Few people will follow you, if they can't read about your interests and favorite topics.


Networking on Twitter

Find former and current colleagues on Twitter. Search for them by name or website in the top search box, and then click the "Follow" button on their profile. Tweet p , pthem with a greeting, using the "@" followed by their username.

Go to WeFollow or Twellow to find industry leaders on Twitter.

Don't be shy, if you find a post that you want to respond to. Click the reply button and state an opinion, ask a question or say "Thanks" for a helpful industry post. The only way you will gain followers is by thoughtful interaction.

Tweet consistently, but not constantly. Professionals like to follow Twitter users that know up-to-date industry news, tweet thoughtful comments and retweet or respond occasionally.

ll di i d h h f h i bi i i d Follow trending topics and hashtags. If there is any big news in your industry, or you know of an upcoming professional event, look for hashtags related to that event.

A hashtag is a hash "#" symbol, followed by a word or 2 that identifies and important topic


important topic.

Managing your Twitter Account

Make lists of the people you follow, so that you can p p y , yeasily scan and respond to tweets. Go to your profile page and click on the "Lists" section to create a list.

# Download a desktop application such as TweetDeck.


#aacpdm13

What’s the best way to engage your followers? Ask questions. Listen. Then show people you’re listening by responding. #aacpdm13

the most retweeted content tends to contain links the most retweeted content tends to contain links, pictures, videos or quotes. #aacpdm13

Make it shareable. What makes people share? Funny, p p y,helpful, newsworthy or inspiring content. #aacpdm13K it ti l W it T t lik ’ Keep it conversational. Write a Tweet like you’re having a conversation with a good friend. Strive for a genuine style. #aacpdm13


g y p 3

Twitter Tips and Tricks

Try to have fun on Twitter. The most successful yTwitter users understand that it is a community conversation, and they are good natured, positive

d ft itt E th h iand often witty. Even though you are using your Twitter for professional reasons, don't take it too seriouslyseriously.


Warnings

Never post anything on Twitter that you wouldn't say p y g y yin front of your managers at work. Although you can remove a past tweet, you cannot completely delete it, b it i t f th it it h bbecause it is part of the site, once it has been tweeted. Leave religion, politics and other polarizing topics for other platformstopics for other platforms.


#aacpdm13

Employ your razor wit. Show off your own brand of p y y yhumor, wit and know-how. #aacpdm13

#aacpdm The “d” or “D” at the beginning of a message tells Twitter to send that message privately.


Step-By-Step

Sign up. Go to twitter.com, register and select a g p , gscreen name. Your new Twitter name will be prefaced with an @ sign.

Add it to your e-mail signature so people know to find you on Twitter.@ d @ aacpdm


Step-By-Step

Find people to follow. Twitter is nothing until you p p g ystart building a network of folks you're interested in hearing from.

Beyond the news, check out your favorite friends, athletes, politicians, musicians, comedians, movie and TV starsand TV stars.


Step-By-Step

Write up a bio (160 characters). Let people know p ( ) p pabout you, with a short, one sentence blurb about yourself. And be sure to include a photo, because a

h t i i t d ith t i th T ittphoto is associated with your posts in the Twitter feed. If you don't add the photo, an image of a little egg in a yellow box will show up in your tweetsegg in a yellow box will show up in your tweets instead.


TIP

Learn how to write in 140 characters. The art of 4tweeting requires the ability to be concise.

You have 140 characters, but try to stay under 125, for when someone RT’s you tweet


TIP

Use hashtags in your posts and searches. The g y phashtag symbol — # — is what's used to search for "trending" topics.


TIP

Don't just promote: RT and MT. Rule No. 1 of the j psuccessful tweeter is that it's not all about you.


TIP

Get response from companies with a tweet. Many p p ybusinesses are now all over Twitter to monitor what people are saying about them. You might have better l k tti i lik V i t d tluck getting companies like Verizon to respond to a customer-service issue on Twitter than you would waiting for a rep on the phone Hotels restaurantswaiting for a rep on the phone. Hotels, restaurants, airlines will see what you post, and respond in kind.


TIP

Tie your account to Facebook. It's easy to pair your y y p yTwitter activity with your Facebook account, so you don't have to double the effort.


TIP

Direct messages. On Twitter you can communicate g ydirectly in private messages, but only with folks who already follow you (until this week – twitter is

ll i DM’ t ) S b t f llallowing DM’s to anyone). So be sure to follow your friends you want to DM with, and get them to respond in kindrespond in kind.


TIP

Add photos to your tweets. Text and a link are great, p y g ,but let's face it, everything looks better with visuals. The images show up as a link, but they're worth

ddiadding.


Ways to use Twitter effectively

Hope this helps. Good luck getting your Twitter p p g g ystarted, and hey, if nothing else, you've got a new person to follow. Start with @arch_viz and let me k h ' f i i T tl dknow how you're faring in Tweetland.


social media explained - aacpdm · social media explained facebook ilik ki like cupcakes pinterest...

Documents