social media, events and real time tracking
DESCRIPTION
Starting off looking at key trends in the social media world, the presentation gives a view point on what the modern sports world can learn from this and uses Endomondo as one example on how to do thisTRANSCRIPT
![Page 1: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/1.jpg)
Social media, events and real-time trackingMay 14, 2009
Source: http://www.flickr.com/photos/kathy_zhuang/2747250608/in/photostream/
![Page 2: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/2.jpg)
It used to be about publishing,now it is about participation
http://www.nyhederne.tv2.dk
![Page 3: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/3.jpg)
The value chain is changing
http://www.flickr.com/photos/rwhollins/3332144171/
Great content meantgreat attention
Today, you need great contentplus tools to make peopleinteract and participatearound the content to trulycreate attention
![Page 4: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/4.jpg)
http://www.flickr.com/photos/esparta/; www.neilperkin.typepad.com
The users decide, you don’t
![Page 5: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/5.jpg)
Don’t be that therapist, ‘cause you’ll end up killing this guy
http://www.flickr.com/photos/esparta
Don’t kill yoursuper hero
![Page 6: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/6.jpg)
So what can we learn from this?
![Page 7: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/7.jpg)
In the beginning, marketing was easy
hwww . f lickr.com _ photos_ spring stone
![Page 8: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/8.jpg)
Then came competition and people’s attention got harder to achieve
hwww . f lickr.com _ photos_ spring stone
![Page 9: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/9.jpg)
Social media has taught us to listen instead of telling
http://www.flickr.com/photos/aknacer/
Social media hastaught us to listen
![Page 10: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/10.jpg)
Value is not about what you have, but about what you share
www .f lickr. com _ photos_ 2 3 2 2 2 3 4 6@ N0 2 _ 2 2 4
"In the past you were what you owned. Now you are what you share."Charles Leadbeater – We Think
![Page 11: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/11.jpg)
Some people think it’s about technology.....it’s not
http://www.gapingvoi.com; http://sethgodin.typepad.com; http://neilperkin.typepad.com/
![Page 12: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/12.jpg)
So what’s the good thing aboutthis?
![Page 13: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/13.jpg)
Lots and lots of great user-generatedcontentLots and lots of empowermentLots and lots of loyaltyLots and lots of willingness to pay
![Page 14: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/14.jpg)
The relationship between the spectator and the participant is no-longerlinear
The relationship between the spectatorand the participant is no-longer linear
www.flickr.com_photos_thomashawk
![Page 15: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/15.jpg)
Standard disciplines are evolving intopersonalized activitiesStandard disciplines are evolving
into personalized activities
![Page 16: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/16.jpg)
It’s all connected; sport is part of who you are, notjust something you doIt’s all connected -
sport is part of who you are
Would it make sense to think of your target groupnot as customers or citizens but as members?
![Page 17: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/17.jpg)
http-_ www .f lickr. com _ photos_ ucum ari
I see no evil...
![Page 18: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/18.jpg)
Maybe there’s a shot...
![Page 19: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/19.jpg)
The Endomondo Tracker mobile app is the starting point, but otherdevices can be used
![Page 20: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/20.jpg)
Key functionality
![Page 21: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/21.jpg)
To examples of how tracking technology can help prolonging an event
• Copenhagen Marathon• Weekly training over the Endomondo platform for about 2000
people• Speed keepers track their training and people can participate
whenever they want• People sign up for a training team, where people can compete
and share info and messages• So what? Creates team spirit, creates stories way before the
actual event, creates friendships through individual sports
• London Marathon• Live tracking of selected featured profiles, described on the
event site and tracking real-time during the event• Increases relevance for TV viewers by getting a national
perspective on an international event
![Page 22: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/22.jpg)
References and inspiration from:
• All the great photographers at Flikr, see pagesource for each individual - thanks to CreativeCommons
• Amy Shuen, Heather Gold, Seth Godin, NeilPerkin, Tim O’Reilly, Tara “missrogue” Hunt,Charles Leadbeater
![Page 23: Social Media, Events And Real Time Tracking](https://reader033.vdocuments.mx/reader033/viewer/2022051612/54be505c4a795955748b45bc/html5/thumbnails/23.jpg)
Jakob Nordenhof JønckCo-founder of Endomondo
+45 3016 [email protected]/jajobjoenckslideshare.net/jakobjoenck
www.endomondo.com